USTVDB

Females 18-49 Demographic

Females 18-49 historical universe estimates chart

Females 18-49 Universe Estimates

Historical universe estimates of the Females 18-49 demographic among U.S. TV audience.

SeasonSharePopulationChange
2023-202421.1%66,570,000+1.56%
2022-202321.0%65,550,000+0.03%
2021-202221.0%65,530,000+0.74%
2020-202121.1%65,050,000-0.06%
2019-202021.2%65,090,000+0.42%
2018-201921.2%64,820,000-0.12%
2017-201821.3%64,900,000+0.42%
2016-201721.4%64,630,000+1.24%
2015-201621.5%63,840,000-0.23%
2014-201521.6%63,990,000-0.05%
2013-201421.7%64,020,000+0.06%
2012-201322.1%63,980,000-0.06%
2011-201222.1%64,020,000-2.96%
2010-201122.4%65,970,000-0.17%
2009-201022.6%66,080,000-0.32%
2008-200922.9%66,290,000+0.58%
2007-200823.0%65,910,000+0.24%
2006-200723.2%65,750,000+0.34%
2005-200623.4%65,530,000-0.12%
2004-200523.6%65,610,000+1.20%
2003-200423.5%64,830,000-0.80%
2002-200324.0%65,350,000+1.66%
2001-200223.8%64,280,000+2.29%
2000-200124.0%62,840,000-0.14%
1999-200024.2%62,930,000+0.43%
1998-199924.4%62,660,000+0.26%
1997-199824.6%62,500,000+0.21%
1996-199724.8%62,370,000+0.10%
1995-199625.0%62,310,000+0.56%
1994-199525.1%61,960,000+0.54%
1993-199425.3%61,630,000+1.25%
1992-199325.3%60,870,000+0.76%
1991-199225.4%60,410,000+0.12%
1990-199125.5%60,340,000+0.58%
1989-199025.5%59,990,000+1.37%
1988-198925.4%59,180,000+1.77%
1987-198825.4%58,150,000+1.34%
1986-198725.3%57,380,000+1.56%
1985-198625.2%56,500,000+1.29%
1984-198525.1%55,780,000+1.47%
1983-198425.0%54,970,000+1.53%
1982-198324.8%54,140,000+1.86%
1981-198224.7%53,150,000+2.49%
1980-198124.3%51,860,000+3.93%
1979-198024.2%49,900,000+3.06%
1978-197923.7%48,420,000+1.36%
1977-197823.4%47,770,000+2.44%
1976-197723.2%46,630,000+1.95%
1975-197622.9%45,740,000+1.35%
1974-197522.7%45,130,000

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