USTVDB

Persons 18-49 Demographic

Persons 18-49 historical universe estimates chart

Persons 18-49 Universe Estimates

Historical universe estimates of the Persons 18-49 demographic among U.S. TV audience.

SeasonSharePopulationChange
2024-202542.3%134,090,000+1.68%
2023-202441.8%131,880,000+1.05%
2022-202341.8%130,510,000+0.05%
2021-202241.9%130,450,000+0.78%
2020-202142.0%129,440,000-0.02%
2019-202042.1%129,470,000+0.48%
2018-201942.2%128,850,000-0.04%
2017-201842.3%128,900,000+0.45%
2016-201742.5%128,320,000+1.19%
2015-201642.7%126,810,000-0.13%
2014-201542.9%126,980,000+0.02%
2013-201443.1%126,960,000+0.33%
2012-201343.7%126,540,000-1.03%
2011-201244.1%127,860,000-2.76%
2010-201144.6%131,490,000-0.07%
2009-201045.1%131,580,000-0.30%
2008-200945.5%131,970,000+0.70%
2007-200845.8%131,050,000+0.34%
2006-200746.1%130,600,000+0.48%
2005-200646.3%129,970,000+0.08%
2004-200546.7%129,870,000+0.85%
2003-200446.7%128,780,000+0.09%
2002-200347.3%128,660,000+1.12%
2001-200247.2%127,240,000+2.32%
2000-200147.5%124,360,000-0.10%
1999-200047.9%124,480,000+0.47%
1998-199948.3%123,900,000+0.33%
1997-199848.6%123,490,000+0.28%
1996-199749.0%123,150,000+0.16%
1995-199649.4%122,950,000+0.65%
1994-199549.6%122,160,000+0.58%
1993-199449.9%121,460,000+0.95%
1992-199350.0%120,320,000+0.77%
1991-199250.2%119,400,000+0.06%
1990-199150.3%119,330,000+0.54%
1989-199050.5%118,690,000+1.44%
1988-198950.3%117,010,000+1.91%
1987-198850.1%114,820,000+1.45%
1986-198749.8%113,180,000+1.64%
1985-198649.6%111,350,000+1.38%
1984-198549.4%109,830,000+1.55%
1983-198449.1%108,150,000+1.66%
1982-198348.8%106,380,000+2.15%
1981-198248.3%104,140,000+2.51%
1980-198147.6%101,590,000+4.33%
1979-198047.2%97,370,000+3.06%
1978-197946.2%94,480,000+1.43%
1977-197845.7%93,150,000+2.50%
1976-197745.1%90,880,000+2.08%
1975-197644.5%89,030,000+1.69%
1974-197544.0%87,550,000

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