USTVDB

Persons 18+ Demographic

Persons 18+ historical universe estimates chart

Persons 18+ Universe Estimates

Historical universe estimates of the Persons 18+ demographic among U.S. TV audience.

SeasonSharePopulationChange
2023-202480.2%252,720,000+1.70%
2022-202379.6%248,490,000+0.42%
2021-202279.4%247,440,000+1.38%
2020-202179.3%244,060,000+0.35%
2019-202079.1%243,210,000+0.75%
2018-201979.0%241,410,000+0.45%
2017-201878.9%240,320,000+1.04%
2016-201778.8%237,840,000+1.83%
2015-201678.7%233,560,000+0.53%
2014-201578.5%232,330,000+0.75%
2013-201478.3%230,590,000+2.13%
2012-201378.0%225,790,000+0.58%
2011-201277.5%224,480,000-1.76%
2010-201177.6%228,510,000+0.99%
2009-201077.5%226,280,000+0.80%
2008-200977.4%224,480,000+1.43%
2007-200877.3%221,310,000+1.22%
2006-200777.1%218,650,000+1.31%
2005-200676.9%215,830,000+0.98%
2004-200576.9%213,730,000+1.10%
2003-200476.7%211,400,000+2.02%
2002-200376.2%207,210,000+0.77%
2001-200276.2%205,630,000+3.19%
2000-200176.1%199,270,000+0.80%
1999-200076.1%197,680,000+1.34%
1998-199976.0%195,060,000+1.13%
1997-199875.9%192,880,000+1.22%
1996-199775.8%190,560,000+0.88%
1995-199675.8%188,900,000+0.98%
1994-199575.9%187,070,000+1.10%
1993-199476.0%185,030,000+1.04%
1992-199376.2%183,130,000+1.03%
1991-199276.3%181,270,000-0.29%
1990-199176.7%181,790,000+0.90%
1989-199076.6%180,170,000+1.29%
1988-198976.4%177,880,000+1.72%
1987-198876.3%174,880,000+1.20%
1986-198776.1%172,810,000+1.44%
1985-198675.9%170,360,000+1.15%
1984-198575.7%168,430,000+1.25%
1983-198475.5%166,350,000+1.36%
1982-198375.2%164,120,000+2.03%
1981-198274.6%160,860,000+1.78%
1980-198174.1%158,050,000+3.82%
1979-198073.8%152,240,000+2.75%
1978-197972.4%148,160,000+1.29%
1977-197871.7%146,280,000+2.29%
1976-197771.0%143,010,000+1.66%
1975-197670.3%140,680,000+1.71%
1974-197569.5%138,320,000

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