Historical universe estimates of the Persons 35+ demographic among U.S. TV audience.
| Season | Share | Population | Change |
|---|---|---|---|
| 2023-2024 | 57.7% | 181,900,000 | +1.88% |
| 2022-2023 | 57.2% | 178,540,000 | +0.77% |
| 2021-2022 | 56.9% | 177,170,000 | +1.72% |
| 2020-2021 | 56.6% | 174,170,000 | +0.59% |
| 2019-2020 | 56.4% | 173,150,000 | +0.89% |
| 2018-2019 | 56.2% | 171,630,000 | +0.56% |
| 2017-2018 | 56.1% | 170,680,000 | +1.26% |
| 2016-2017 | 55.9% | 168,550,000 | +1.89% |
| 2015-2016 | 55.7% | 165,430,000 | +0.64% |
| 2014-2015 | 55.5% | 164,370,000 | +0.87% |
| 2013-2014 | 55.3% | 162,960,000 | +3.05% |
| 2012-2013 | 54.6% | 158,130,000 | +0.79% |
| 2011-2012 | 54.2% | 156,890,000 | -1.85% |
| 2010-2011 | 54.3% | 159,850,000 | +1.16% |
| 2009-2010 | 54.1% | 158,010,000 | +1.09% |
| 2008-2009 | 53.9% | 156,310,000 | +1.44% |
| 2007-2008 | 53.8% | 154,090,000 | +1.41% |
| 2006-2007 | 53.6% | 151,950,000 | +1.44% |
| 2005-2006 | 53.4% | 149,790,000 | +0.99% |
| 2004-2005 | 53.4% | 148,320,000 | +0.90% |
| 2003-2004 | 53.3% | 147,000,000 | +3.22% |
| 2002-2003 | 52.4% | 142,410,000 | -0.72% |
| 2001-2002 | 53.2% | 143,440,000 | +3.63% |
| 2000-2001 | 52.9% | 138,410,000 | +1.35% |
| 1999-2000 | 52.5% | 136,560,000 | +2.13% |
| 1998-1999 | 52.1% | 133,710,000 | +1.93% |
| 1997-1998 | 51.6% | 131,180,000 | +2.13% |
| 1996-1997 | 51.1% | 128,440,000 | +1.91% |
| 1995-1996 | 50.6% | 126,030,000 | +2.31% |
| 1994-1995 | 50.0% | 123,180,000 | +2.47% |
| 1993-1994 | 49.4% | 120,210,000 | +2.07% |
| 1992-1993 | 49.0% | 117,770,000 | +2.36% |
| 1991-1992 | 48.4% | 115,050,000 | -0.05% |
| 1990-1991 | 48.6% | 115,110,000 | +2.23% |
| 1989-1990 | 47.9% | 112,600,000 | +2.15% |
| 1988-1989 | 47.4% | 110,230,000 | +2.68% |
| 1987-1988 | 46.9% | 107,350,000 | +1.87% |
| 1986-1987 | 46.4% | 105,380,000 | +2.25% |
| 1985-1986 | 45.9% | 103,060,000 | +1.98% |
| 1984-1985 | 45.5% | 101,060,000 | +1.94% |
| 1983-1984 | 45.0% | 99,140,000 | +2.02% |
| 1982-1983 | 44.6% | 97,180,000 | +2.40% |
| 1981-1982 | 44.0% | 94,900,000 | +2.35% |
| 1980-1981 | 43.5% | 92,720,000 | +2.48% |
| 1979-1980 | 43.9% | 90,480,000 | +2.26% |
| 1978-1979 | 43.2% | 88,480,000 | +1.09% |
| 1977-1978 | 42.9% | 87,530,000 | +1.63% |
| 1976-1977 | 42.8% | 86,130,000 | +0.65% |
| 1975-1976 | 42.8% | 85,570,000 | +0.81% |
| 1974-1975 | 42.7% | 84,880,000 |