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U.S. Television Markets

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. They are usually defined based on metropolitan areas, with suburbs being combined within.

List of U.S. media markets

There are currently a total of 210 designated market areas (media markets), covering the entire continental United States, Hawaii, and parts of Alaska. The latest TV household estimate figures are as of the 2022-23 season, effective Thursday, October 27, 2022.

MarketStatesTV Homes
Abilene-SweetwaterTX115,860
Albany, GAGA144,570
Albany-Schenectady-TroyNY578,760
Albuquerque-Santa FeNM720,750
AlexandriaLA89,150
AlpenaMI17,230
AmarilloTX197,080
AnchorageAK161,210
AtlantaGA2,679,850
Augusta-AikenGA, SC283,100
AustinTX978,520
BakersfieldCA247,180
BaltimoreMD1,149,480
BangorME142,180
Baton RougeLA353,500
Beaumont-Port ArthurTX168,960
BendOR91,320
BillingsMT118,150
Biloxi-GulfportMS141,270
BinghamtonNY132,980
Birmingham-Anniston-TuscaloosaAL766,220
Bluefield-Beckley-Oak HillWV120,760
BoiseID330,040
Boston-ManchesterMA, NH2,596,190
Bowling GreenKY82,570
BuffaloNY632,110
Burlington-PlattsburghNY, VT360,200
Butte-BozemanMT81,490
Casper-RivertonWY56,390
Cedar Rapids-Waterloo-Iowa City-DubuqueIA360,880
Champaign-Springfield-DecaturIL373,080
Charleston, SCSC374,290
Charleston-HuntingtonWV427,650
CharlotteNC1,323,400
CharlottesvilleVA97,950
ChattanoogaTN401,510
Cheyenne-ScottsbluffNE, WY60,540
ChicagoIL3,624,820
Chico-ReddingCA188,900
CincinnatiOH953,940
Clarksburg-WestonWV99,800
Cleveland-Akron-CantonOH1,552,420
Colorado Springs-PuebloCO385,730
Columbia, SCSC435,570
Columbia-Jefferson CityMO181,720
Columbus, OHOH1,023,600
Columbus-OpelikaAL, GA235,290
Columbus-Tupelo-West Point-HoustonMS188,520
Corpus ChristiTX208,490
Dallas-Fort WorthTX3,041,540
Davenport-Rock Island-MolineIA, IL302,600
DaytonOH491,820
DenverCO1,792,540
Des Moines-AmesIA472,310
DetroitMI1,937,250
DothanAL105,610
Duluth-SuperiorMN, WI174,760
El Paso-Las CrucesNM, TX371,730
Elmira-CorningNY94,770
EriePA152,420
EugeneOR250,840
EurekaCA61,250
EvansvilleIN290,990
FairbanksAK37,930
Fargo-Valley CityND265,790
Flint-Saginaw-Bay CityMI442,050
Fort Myers-NaplesFL618,120
Fort Smith-Fayetteville-Springdale-RogersAR338,310
Fort WayneIN285,360
Fresno-VisaliaCA634,120
GainesvilleFL138,870
GlendiveMT3,920
Grand Junction-MontroseCO78,370
Grand Rapids-Kalamazoo-Battle CreekMI781,030
Great FallsMT65,790
Green Bay-AppletonWI471,190
Greensboro-High Point-Winston SalemNC739,970
Greenville-New Bern-WashingtonNC305,320
Greenville-Spartanburg-Asheville-AndersonNC, SC947,350
Greenwood-GreenvilleMS62,350
Harlingen-Weslaco-Brownsville-McAllenTX403,470
Harrisburg-Lancaster-Lebanon-YorkPA772,320
HarrisonburgVA98,890
Hartford-New HavenCT1,014,160
Hattiesburg-LaurelMS113,050
HelenaMT32,420
HonoluluHI484,300
HoustonTX2,666,330
Huntsville-Decatur-FlorenceAL412,370
Idaho Falls-Pocatello-JacksonID, WY142,930
IndianapolisIN1,207,280
Jackson, MSMS340,720
Jackson, TNTN103,540
JacksonvilleFL790,580
Johnstown-Altoona-State CollegePA284,300
JonesboroAR86,410
Joplin-PittsburgKS, MO151,160
JuneauAK26,920
Kansas CityKS, MO1,019,550
KnoxvilleTN559,650
La Crosse-Eau ClaireWI226,710
Lafayette, ININ81,200
Lafayette, LALA240,150
Lake CharlesLA99,930
LansingMI260,780
LaredoTX82,170
Las VegasNV870,240
LexingtonKY510,900
LimaOH68,880
Lincoln-Hastings-KearneyNE291,650
Little Rock-Pine BluffAR577,130
Los AngelesCA5,838,090
LouisvilleKY721,070
LubbockTX171,450
MaconGA250,620
MadisonWI454,700
MankatoMN55,890
MarquetteMI87,700
Medford-Klamath FallsOR183,100
MemphisTN644,360
MeridianMS65,020
Miami-Fort LauderdaleFL1,720,970
MilwaukeeWI900,200
Minneapolis-Saint PaulMN1,839,480
Minot-Bismarck-Dickinson-WillistonND166,190
MissoulaMT130,170
Mobile-Pensacola-Fort Walton BeachAL, FL588,650
Monroe-El DoradoAR, LA173,940
Monterey-SalinasCA232,880
Montgomery-SelmaAL249,140
Myrtle Beach-FlorenceSC322,100
NashvilleTN1,168,540
New OrleansLA687,110
New YorkNY7,726,580
Norfolk-Portsmouth-Newport NewsVA772,190
North PlatteNE14,760
Odessa-MidlandTX160,200
Oklahoma CityOK743,340
OmahaNE451,790
Orlando-Daytona Beach-MelbourneFL1,775,140
Ottumwa-KirksvilleIA, MO46,330
Paducah-Cape Girardeau-HarrisburgIL, KY, MO369,270
Palm SpringsCA168,210
Panama CityFL150,700
ParkersburgWV63,280
Peoria-BloomingtonIL248,110
PhiladelphiaPA3,108,960
Phoenix-PrescottAZ2,138,870
PittsburghPA1,174,940
Portland, OROR1,293,400
Portland-AuburnME429,130
Presque IsleME28,180
Providence-New BedfordMA, RI663,900
Quincy-Hannibal-KeokukIA, IL, MO98,810
Raleigh-Durham-FayettevilleNC1,289,510
Rapid CitySD105,560
RenoNV306,940
Richmond-PetersburgVA608,190
Roanoke-LynchburgVA456,390
Rochester, NYNY434,190
Rochester-Mason City-AustinIA, MN152,190
RockfordIL181,440
Sacramento-Stockton-ModestoCA1,502,080
Saint JosephMO45,420
Saint LouisMO1,255,160
SalisburyMD185,470
Salt Lake CityUT1,148,120
San AngeloTX57,690
San AntonioTX1,059,540
San DiegoCA1,107,010
San Francisco-Oakland-San JoseCA2,593,210
Santa Barbara-Santa Maria-San Luis ObispoCA241,200
SavannahGA378,040
Seattle-TacomaWA2,116,440
Sherman-AdaOK, TX134,270
ShreveportLA373,520
Sioux CityIA155,440
Sioux Falls-MitchellSD276,580
South Bend-ElkhartIN329,080
SpokaneWA481,910
Springfield, MOMO436,340
Springfield-HolyokeMA264,420
SyracuseNY388,650
Tallahassee-ThomasvilleFL, GA299,530
Tampa-St Petersburg-SarasotaFL2,068,720
Terre HauteIN139,870
ToledoOH424,380
TopekaKS173,370
Traverse City-CadillacMI254,120
Tri-CitiesTN, VA320,820
Tucson-Sierra VistaAZ490,560
TulsaOK543,710
Twin FallsID73,070
Tyler-Longview-Lufkin-NacogdochesTX282,090
UticaNY102,770
VictoriaTX33,500
Waco-Temple-BryanTX407,620
Washington-HagerstownDC, MD2,617,350
WatertownNY93,260
Wausau-RhinelanderWI188,980
West Palm Beach-Fort PierceFL888,210
Wheeling-SteubenvilleOH128,060
Wichita Falls-LawtonOK155,590
Wichita-Hutchinson PlusKS457,620
Wilkes Barre-ScrantonPA590,390
WilmingtonNC219,540
Yakima-Pasco-Richland-KennewickWA258,360
YoungstownOH260,220
Yuma-El CentroAZ, CA126,610
ZanesvilleOH33,940
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Comments

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Jackson

Apr 22, 2023 15:04 EST

oooooh they are the fringe. oooooo!

wow

Nov 26, 2022 12:42 EST

crazy how many people dont watch tv anymore

Drew Franklin

Aug 9, 2022 15:24 EST

Although not a real big surprise I find the TV markets list interesting. Top viewership coming from the most populous cities. .

B

Sep 10, 2022 09:43 EST

nyc and la live in a tv bubble stuck in the 2000s while everyone else are watching youtube, especially people under 30. there’s no cultural influence coming from those cities anymore. they’ve become the fringe.

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