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U.S. Television Markets

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. They are usually defined based on metropolitan areas, with suburbs being combined within.

List of U.S. media markets

There are currently a total of 210 designated market areas (media markets), covering the entire continental United States, Hawaii, and parts of Alaska. The latest TV household estimate figures are as of the 2020-21 season, effective Saturday, September 26, 2020.

MarketTV HomesChange
Abilene-Sweetwater116,310+15%
Albany, GA142,860+19%
Albany-Schenectady-Troy556,730+11%
Albuquerque-Santa Fe716,800+11%
Alexandria85,620+18%
Alpena16,450+15%
Amarillo190,340+17%
Anchorage158,570+26%
Atlanta2,648,970+17%
Augusta-Aiken271,640+13%
Austin912,400+24%
Bakersfield232,010+16%
Baltimore1,129,830+9%
Bangor141,120+27%
Baton Rouge335,670+14%
Beaumont-Port Arthur168,210+18%
Bend79,710+25%
Billings114,850+25%
Biloxi-Gulfport137,020+18%
Binghamton127,800+20%
Birmingham-Anniston-Tuscaloosa730,440+10%
Bluefield-Beckley-Oak Hill123,020+25%
Boise311,270+19%
Boston-Manchester2,489,620+8%
Bowling Green87,660+21%
Buffalo612,780+6%
Burlington-Plattsburgh326,000+15%
Butte-Bozeman79,650+26%
Casper-Riverton55,770+27%
Cedar Rapids-Waterloo-Iowa City-Dubuque357,480+15%
Champaign-Springfield-Decatur365,240+16%
Charleston, SC369,800+20%
Charleston-Huntington426,980+16%
Charlotte1,290,660+15%
Charlottesville94,530+34%
Chattanooga373,120+22%
Cheyenne-Scottsbluff60,470+24%
Chicago3,471,560+7%
Chico-Redding189,580+10%
Cincinnati925,900+12%
Clarksburg-Weston103,610+22%
Cleveland-Akron-Canton1,511,970+11%
Colorado Springs-Pueblo386,620+18%
Columbia, SC421,760+15%
Columbia-Jefferson City181,120+17%
Columbus, OH999,300+14%
Columbus-Opelika221,700+21%
Columbus-Tupelo-West Point-Houston184,570+14%
Corpus Christi210,160+12%
Dallas-Fort Worth2,962,520+16%
Davenport-Rock Island-Moline298,580+15%
Dayton476,790+7%
Denver1,798,440+17%
Des Moines-Ames457,040+16%
Detroit1,862,620+7%
Dothan100,840+18%
Duluth-Superior171,400+14%
El Paso-Las Cruces343,530+16%
Elmira-Corning92,150+27%
Erie148,830+19%
Eugene263,100+21%
Eureka61,330+29%
Evansville285,880+14%
Fairbanks36,800+32%
Fargo-Valley City262,440+20%
Flint-Saginaw-Bay City439,380+22%
Fort Myers-Naples608,640+8%
Fort Smith-Fayetteville-Springdale-Rogers327,930+24%
Fort Wayne273,680+15%
Fresno-Visalia607,200+10%
Gainesville135,120+18%
Glendive3,900+7%
Grand Junction-Montrose74,740+22%
Grand Rapids-Kalamazoo-Battle Creek781,080+20%
Great Falls64,020+20%
Green Bay-Appleton455,560+16%
Greensboro-High Point-Winston Salem717,110+13%
Greenville-New Bern-Washington308,190+16%
Greenville-Spartanburg-Asheville-Anderson940,000+19%
Greenwood-Greenville58,830+17%
Harlingen-Weslaco-Brownsville-McAllen380,530+15%
Harrisburg-Lancaster-Lebanon-York772,810+20%
Harrisonburg97,020+15%
Hartford-New Haven1,002,710+13%
Hattiesburg-Laurel108,610+13%
Helena31,090+21%
Honolulu464,090+12%
Houston2,569,900+10%
Huntsville-Decatur-Florence409,200+16%
Idaho Falls-Pocatello-Jackson136,150+35%
Indianapolis1,182,500+12%
Jackson, MS323,800+14%
Jackson, TN97,320+23%
Jacksonville756,960+10%
Johnstown-Altoona-State College282,430+13%
Jonesboro84,400+21%
Joplin-Pittsburg146,870+21%
Juneau26,160+40%
Kansas City986,160+10%
Knoxville535,230+9%
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