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U.S. Television Markets

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. They are usually defined based on metropolitan areas, with suburbs being combined within.

List of U.S. media markets

There are currently a total of 210 designated market areas (media markets), covering the entire continental United States, Hawaii, and parts of Alaska. The latest TV household estimate figures are as of the 2024-25 season, effective Saturday, September 28, 2024.

MarketStatesTV Homes
Abilene-SweetwaterTX120,020
Albany, GAGA153,090
Albany-Schenectady-TroyNY575,590
Albuquerque-Santa FeNM708,050
AlexandriaLA85,710
AlpenaMI17,230
AmarilloTX198,790
AnchorageAK165,750
AtlantaGA2,758,170
Augusta-AikenGA, SC291,070
AustinTX1,029,800
BakersfieldCA244,310
BaltimoreMD1,155,000
BangorME147,060
Baton RougeLA355,760
Beaumont-Port ArthurTX170,420
BendOR83,160
BillingsMT120,120
Biloxi-GulfportMS144,960
BinghamtonNY132,690
Birmingham-Anniston-TuscaloosaAL771,860
Bismarck-Minot-Dickinson-WillistonND163,860
Bluefield-Beckley-Oak HillWV119,330
BoiseID345,250
Boston-ManchesterMA, NH2,584,460
Bowling GreenKY93,320
BuffaloNY637,090
Burlington-PlattsburghNY, VT369,840
Butte-BozemanMT83,590
Casper-RivertonWY56,860
Cedar Rapids-Waterloo-Iowa City-DubuqueIA364,130
Champaign-Springfield-DecaturIL371,520
Charleston, SCSC399,960
Charleston-HuntingtonWV422,160
CharlotteNC1,382,020
CharlottesvilleVA99,260
ChattanoogaTN391,370
Cheyenne-ScottsbluffNE, WY60,950
ChicagoIL3,654,750
Chico-ReddingCA188,320
CincinnatiOH958,630
Clarksburg-WestonWV101,120
Cleveland-Akron-CantonOH1,554,340
Colorado Springs-PuebloCO388,730
Columbia, SCSC450,440
Columbia-Jefferson CityMO190,370
Columbus, OHOH1,018,390
Columbus-OpelikaAL, GA234,450
Columbus-Tupelo-West Point-HoustonMS190,950
Corpus ChristiTX209,780
Dallas-Fort WorthTX3,264,490
Davenport-Rock Island-MolineIA, IL304,840
DaytonOH498,200
DenverCO1,806,270
Des Moines-AmesIA480,550
DetroitMI1,940,750
DothanAL108,770
Duluth-SuperiorMN, WI179,710
El Paso-Las CrucesNM, TX385,080
Elmira-CorningNY94,030
EriePA151,250
EugeneOR256,020
EurekaCA59,670
EvansvilleIN290,790
FairbanksAK37,930
Fargo-Valley CityND269,310
Flint-Saginaw-Bay CityMI458,710
Fort Myers-NaplesFL641,850
Fort Smith-Fayetteville-Springdale-RogersAR352,410
Fort WayneIN290,520
Fresno-VisaliaCA636,260
GainesvilleFL146,560
GlendiveMT3,920
Grand Junction-MontroseCO81,090
Grand Rapids-Kalamazoo-Battle CreekMI801,030
Great FallsMT66,390
Green Bay-AppletonWI478,970
Greensboro-High Point-Winston SalemNC766,980
Greenville-New Bern-WashingtonNC319,350
Greenville-Spartanburg-Asheville-AndersonNC, SC987,740
Greenwood-GreenvilleMS59,980
Harlingen-Weslaco-Brownsville-McAllenTX428,240
Harrisburg-Lancaster-Lebanon-YorkPA802,360
HarrisonburgVA100,920
Hartford-New HavenCT1,060,910
Hattiesburg-LaurelMS114,160
HelenaMT32,420
HonoluluHI470,520
HoustonTX2,797,420
Huntsville-Decatur-FlorenceAL452,230
Idaho Falls-Pocatello-JacksonID, WY148,180
IndianapolisIN1,232,210
Jackson, MSMS339,170
Jackson, TNTN99,740
JacksonvilleFL840,340
Johnstown-Altoona-State CollegePA285,520
JonesboroAR89,400
Joplin-PittsburgKS, MO155,240
JuneauAK26,920
Kansas CityKS, MO1,033,680
KnoxvilleTN584,100
La Crosse-Eau ClaireWI224,120
Lafayette, ININ74,620
Lafayette, LALA245,210
Lake CharlesLA97,170
LansingMI265,830
LaredoTX84,750
Las VegasNV896,460
LexingtonKY517,660
LimaOH69,630
Lincoln-Hastings-KearneyNE296,500
Little Rock-Pine BluffAR590,980
Los AngelesCA5,835,790
LouisvilleKY702,310
LubbockTX176,410
MaconGA258,400
MadisonWI443,220
MankatoMN56,190
MarquetteMI89,550
Medford-Klamath FallsOR176,990
MemphisTN666,300
MeridianMS64,660
Miami-Fort LauderdaleFL1,756,920
MilwaukeeWI944,900
Minneapolis-Saint PaulMN1,886,680
MissoulaMT138,300
Mobile-Pensacola-Fort Walton BeachAL, FL605,340
Monroe-El DoradoAR, LA171,300
Monterey-SalinasCA230,950
Montgomery-SelmaAL249,100
Myrtle Beach-FlorenceSC347,660
NashvilleTN1,199,400
New OrleansLA672,790
New YorkNY7,494,510
Norfolk-Portsmouth-Newport NewsVA779,970
North PlatteNE14,760
Odessa-MidlandTX169,390
Oklahoma CityOK762,700
OmahaNE458,080
Orlando-Daytona Beach-MelbourneFL1,902,420
Ottumwa-KirksvilleIA, MO47,020
Paducah-Cape Girardeau-HarrisburgIL, KY, MO378,520
Palm SpringsCA167,060
Panama CityFL163,100
ParkersburgWV60,660
Peoria-BloomingtonIL246,270
PhiladelphiaPA3,145,920
Phoenix-PrescottAZ2,198,200
PittsburghPA1,167,890
Portland, OROR1,277,920
Portland-AuburnME439,030
Presque IsleME28,180
Providence-New BedfordMA, RI662,810
Quincy-Hannibal-KeokukIA, IL, MO99,650
Raleigh-Durham-FayettevilleNC1,345,840
Rapid CitySD110,060
RenoNV315,350
Richmond-PetersburgVA625,380
Roanoke-LynchburgVA460,000
Rochester, NYNY435,860
Rochester-Mason City-AustinIA, MN152,720
RockfordIL180,910
Sacramento-Stockton-ModestoCA1,497,920
Saint JosephMO45,420
Saint LouisMO1,273,870
SalisburyMD198,930
Salt Lake CityUT1,163,520
San AngeloTX57,040
San AntonioTX1,096,400
San DiegoCA1,116,150
San Francisco-Oakland-San JoseCA2,542,480
Santa Barbara-Santa Maria-San Luis ObispoCA245,950
SavannahGA400,190
Seattle-TacomaWA2,098,240
Sherman-AdaOK, TX140,220
ShreveportLA375,030
Sioux CityIA157,520
Sioux Falls-MitchellSD286,600
South Bend-ElkhartIN331,800
SpokaneWA496,260
Springfield, MOMO454,280
Springfield-HolyokeMA267,210
SyracuseNY387,030
Tallahassee-ThomasvilleFL, GA303,530
Tampa-St Petersburg-SarasotaFL2,221,240
Terre HauteIN142,660
ToledoOH424,050
TopekaKS176,250
Traverse City-CadillacMI266,960
Tri-CitiesTN, VA331,520
Tucson-Sierra VistaAZ497,660
TulsaOK575,780
Twin FallsID77,070
Tyler-Longview-Lufkin-NacogdochesTX297,900
UticaNY102,160
VictoriaTX33,500
Waco-Temple-BryanTX419,600
Washington-HagerstownDC, MD2,630,640
WatertownNY93,350
Wausau-RhinelanderWI194,130
West Palm Beach-Fort PierceFL936,790
Wheeling-SteubenvilleOH126,550
Wichita Falls-LawtonOK156,680
Wichita-Hutchinson PlusKS458,990
Wilkes Barre-Scranton-HazletonPA589,190
WilmingtonNC240,210
Yakima-Pasco-Richland-KennewickWA268,030
YoungstownOH263,000
Yuma-El CentroAZ, CA124,660
ZanesvilleOH33,940
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Comments

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little al

Apr 3, 2025 14:13 EST

could you make the table sortable so we can see also the list based on # of tv homes and by state?

AJ

Nov 24, 2024 04:02 EST

Why don't you list Riverside-San Bernadino, CA?

Jack Burgler

Jun 25, 2024 06:20 EST

How can I download this table?

wow

Nov 26, 2022 12:42 EST

crazy how many people dont watch tv anymore

Drew Franklin

Aug 9, 2022 15:24 EST

Although not a real big surprise I find the TV markets list interesting. Top viewership coming from the most populous cities. .

B

Sep 10, 2022 09:43 EST

nyc and la live in a tv bubble stuck in the 2000s while everyone else are watching youtube, especially people under 30. there’s no cultural influence coming from those cities anymore. they’ve become the fringe.

Jackson

Apr 22, 2023 15:04 EST

oooooh they are the fringe. oooooo!

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