USTVDB

U.S. Television Markets

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. They are usually defined based on metropolitan areas, with suburbs being combined within.

List of U.S. media markets

There are currently a total of 210 designated market areas (media markets), covering the entire continental United States, Hawaii, and parts of Alaska. The latest TV household estimate figures are as of the 2020-21 season, effective Saturday, September 26, 2020.

MarketTV HomesChange
La Crosse-Eau Claire217,880+17%
Lafayette, IN74,690+21%
Lafayette, LA237,720+17%
Lake Charles100,340+17%
Lansing262,310+14%
Laredo77,640+19%
Las Vegas833,510+12%
Lexington499,880+17%
Lima67,390+19%
Lincoln-Hastings-Kearney287,510+16%
Little Rock-Pine Bluff562,060+19%
Los Angeles5,735,230+11%
Louisville696,070+9%
Lubbock167,660+17%
Macon243,340+15%
Madison408,570+19%
Mankato54,290+16%
Marquette84,030+17%
Medford-Klamath Falls182,510+18%
Memphis619,610+7%
Meridian64,050+13%
Miami-Fort Lauderdale1,693,450+3%
Milwaukee921,920+10%
Minneapolis-Saint Paul1,887,390+11%
Minot-Bismarck-Dickinson-Williston171,030+25%
Missoula128,570+28%
Mobile-Pensacola-Fort Walton Beach584,290+13%
Monroe-El Dorado169,140+14%
Monterey-Salinas234,150+16%
Montgomery-Selma228,760+11%
Myrtle Beach-Florence314,030+13%
Nashville1,102,340+12%
New Orleans663,520+8%
New York7,452,620+9%
Norfolk-Portsmouth-Newport News725,580+6%
North Platte14,630+22%
Odessa-Midland173,210+22%
Oklahoma City755,340+13%
Omaha439,530+15%
Orlando-Daytona Beach-Melbourne1,731,360+16%
Ottumwa-Kirksville46,870+25%
Paducah-Cape Girardeau-Harrisburg382,300+16%
Palm Springs167,650+14%
Panama City145,260+11%
Parkersburg60,750+19%
Peoria-Bloomington235,550+13%
Philadelphia2,997,360+9%
Phoenix-Prescott2,158,240+15%
Pittsburgh1,166,130+8%
Portland, OR1,315,470+18%
Portland-Auburn409,560+17%
Presque Isle27,140+21%
Providence-New Bedford619,140+14%
Quincy-Hannibal-Keokuk99,840+19%
Raleigh-Durham-Fayetteville1,237,230+21%
Rapid City105,510+22%
Reno293,750+16%
Richmond-Petersburg585,030+5%
Roanoke-Lynchburg446,270+16%
Rochester, NY412,190+14%
Rochester-Mason City-Austin149,660+15%
Rockford172,720+13%
Sacramento-Stockton-Modesto1,459,260+11%
Saint Joseph45,070+16%
Saint Louis1,239,210+13%
Salisbury174,080+12%
Salt Lake City1,100,260+16%
San Angelo58,000+15%
San Antonio1,031,180+12%
San Diego1,132,300+15%
San Francisco-Oakland-San Jose2,653,270+12%
Santa Barbara-Santa Maria-San Luis Obispo242,220+24%
Savannah364,630+16%
Seattle-Tacoma2,098,800+19%
Sherman-Ada135,390+21%
Shreveport375,420+17%
Sioux City155,090+18%
Sioux Falls-Mitchell277,210+21%
South Bend-Elkhart320,050+15%
Spokane470,210+23%
Springfield, MO432,370+16%
Springfield-Holyoke257,110+11%
Syracuse373,320+16%
Tallahassee-Thomasville281,680+18%
Tampa-St Petersburg-Sarasota2,035,250+13%
Terre Haute137,190+24%
Toledo408,590+18%
Topeka170,640+20%
Traverse City-Cadillac253,730+21%
Tri-Cities312,560+14%
Tucson-Sierra Vista479,780+14%
Tulsa552,980+9%
Twin Falls69,610+26%
Tyler-Longview-Lufkin-Nacogdoches276,520+24%
Utica102,000+20%
Victoria33,490+18%
Waco-Temple-Bryan383,820+15%
Washington-Hagerstown2,565,580+9%
Watertown85,670+20%
Wausau-Rhinelander180,920+14%
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