The Abilene-Sweetwater, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 166th biggest media market by size in the United States, with a total population of 120,020 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Abilene-Sweetwater DMA comprises 16 counties, namely, Brown, Callahan, Coleman, Eastland, Fisher, Haskell, Jones, Knox, Mitchell, Nolan, Runnels, Scurry, Shackelford, Stephens, Stonewall, and Taylor, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 166 | 0.096% | 120,020 | +1.86% |
| 2023-2024 | 167 | 0.095% | 117,830 | +1.70% |
| 2022-2023 | 167 | 0.094% | 115,860 | -1.36% |
| 2021-2022 | 167 | 0.096% | 117,460 | +0.99% |
| 2020-2021 | 165 | 0.096% | 116,310 | +15.4% |
| 2019-2020 | 164 | 0.094% | 100,790 | -3.49% |
| 2018-2019 | 165 | 0.095% | 104,440 | -3.08% |
| 2017-2018 | 165 | 0.096% | 107,760 | -4.70% |
| 2016-2017 | 165 | 0.099% | 113,080 | +0.87% |
| 2015-2016 | 165 | 0.099% | 112,110 | -1.29% |
| 2014-2015 | 164 | 0.100% | 113,570 | -0.87% |
| 2013-2014 | 165 | 0.099% | 114,570 | +0.43% |
| 2012-2013 | 164 | 0.100% | 114,080 | -1.34% |
| 2011-2012 | 164 | 0.101% | 115,630 | +0.37% |
| 2010-2011 | 165 | 0.099% | 115,200 | -0.85% |
| 2009-2010 | 165 | 0.101% | 116,190 | +0.76% |
| 2008-2009 | 165 | 0.101% | 115,310 | +1.25% |
| 2007-2008 | 164 | 0.101% | 113,890 | -0.28% |
| 2006-2007 | 164 | 0.103% | 114,210 | +1.51% |
| 2005-2006 | 164 | 0.102% | 112,510 | -0.39% |