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Abilene-Sweetwater

The Abilene-Sweetwater, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 166th biggest media market by size in the United States, with a total population of 120,020 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Abilene-Sweetwater DMA comprises 16 counties, namely, Brown, Callahan, Coleman, Eastland, Fisher, Haskell, Jones, Knox, Mitchell, Nolan, Runnels, Scurry, Shackelford, Stephens, Stonewall, and Taylor, TX.

Abilene-Sweetwater historical universe estimates chart

Abilene-Sweetwater Universe Estimates

SeasonRankShareTV HomesChange
2024-20251660.096%120,020+1.86%
2023-20241670.095%117,830+1.70%
2022-20231670.094%115,860-1.36%
2021-20221670.096%117,460+0.99%
2020-20211650.096%116,310+15.4%
2019-20201640.094%100,790-3.49%
2018-20191650.095%104,440-3.08%
2017-20181650.096%107,760-4.70%
2016-20171650.099%113,080+0.87%
2015-20161650.099%112,110-1.29%
2014-20151640.100%113,570-0.87%
2013-20141650.099%114,570+0.43%
2012-20131640.100%114,080-1.34%
2011-20121640.101%115,630+0.37%
2010-20111650.099%115,200-0.85%
2009-20101650.101%116,190+0.76%
2008-20091650.101%115,310+1.25%
2007-20081640.101%113,890-0.28%
2006-20071640.103%114,210+1.51%
2005-20061640.102%112,510-0.39%

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