The Amarillo, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 132nd biggest media market by size in the United States, with a total population of 198,790 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Amarillo DMA comprises 34 counties across three states, namely, Curry, Quay, Roosevelt, and Union, NM; Beaver, Cimarron, and Texas, OK; and Armstrong, Briscoe, Carson, Castro, Childress, Collingsworth, Cottle, Dallam, Deaf Smith, Donley, Gray, Hall, Hansford, Hartley, Hemphill, Hutchinson, Lipscomb, Moore, Ochiltree, Oldham, Parmer, Potter, Randall, Roberts, Sherman, Swisher, and Wheeler, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 132 | 0.158% | 198,790 | +1.49% |
| 2023-2024 | 131 | 0.157% | 195,870 | -0.61% |
| 2022-2023 | 131 | 0.159% | 197,080 | +3.65% |
| 2021-2022 | 132 | 0.155% | 190,140 | -0.11% |
| 2020-2021 | 131 | 0.157% | 190,340 | +17.5% |
| 2019-2020 | 132 | 0.151% | 162,010 | -7.89% |
| 2018-2019 | 131 | 0.160% | 175,880 | -2.25% |
| 2017-2018 | 131 | 0.160% | 179,920 | -5.42% |
| 2016-2017 | 131 | 0.166% | 190,240 | +0.29% |
| 2015-2016 | 131 | 0.167% | 189,690 | -2.56% |
| 2014-2015 | 130 | 0.171% | 194,670 | -1.95% |
| 2013-2014 | 130 | 0.171% | 198,540 | +0.73% |
| 2012-2013 | 130 | 0.173% | 197,110 | +0.75% |
| 2011-2012 | 130 | 0.171% | 195,650 | +0.30% |
| 2010-2011 | 131 | 0.168% | 195,070 | +1.34% |
| 2009-2010 | 131 | 0.168% | 192,490 | +0.21% |
| 2008-2009 | 131 | 0.168% | 192,090 | +0.08% |
| 2007-2008 | 131 | 0.170% | 191,930 | +0.70% |
| 2006-2007 | 131 | 0.171% | 190,590 | +0.18% |
| 2005-2006 | 131 | 0.173% | 190,250 | +0.07% |