The Amarillo, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 131st biggest media market by size in the United States, with a total population of 197,080 TV households as of the 2022-2023 television season, up +4% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 131 | 0.159% | 197,080 | +3.65% |
| 2021-2022 | 132 | 0.155% | 190,140 | -0.11% |
| 2020-2021 | 131 | 0.157% | 190,340 | +17.5% |
| 2019-2020 | 132 | 0.151% | 162,010 | -7.89% |
| 2018-2019 | 131 | 0.160% | 175,880 | -2.25% |
| 2017-2018 | 131 | 0.160% | 179,920 | -5.42% |
| 2016-2017 | 131 | 0.166% | 190,240 | +0.29% |
| 2015-2016 | 131 | 0.167% | 189,690 | -2.56% |
| 2014-2015 | 130 | 0.171% | 194,670 | -1.95% |
| 2013-2014 | 130 | 0.171% | 198,540 | +0.73% |
| 2012-2013 | 130 | 0.173% | 197,110 | +0.75% |
| 2011-2012 | 130 | 0.171% | 195,650 | +0.30% |
| 2010-2011 | 131 | 0.168% | 195,070 | +1.34% |
| 2009-2010 | 131 | 0.168% | 192,490 | +0.21% |
| 2008-2009 | 131 | 0.168% | 192,090 | +0.08% |
| 2007-2008 | 131 | 0.170% | 191,930 | +0.70% |
| 2006-2007 | 131 | 0.171% | 190,590 | +0.18% |
| 2005-2006 | 131 | 0.173% | 190,250 | +0.07% |
| 2004-2005 | 130 | 0.174% | 190,120 | -0.63% |
| 2003-2004 | 129 | 0.177% | 191,330 | +0.76% |