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Austin

The Austin, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 34th biggest media market by size in the United States, with a total population of 1,029,800 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Austin DMA comprises 12 counties, namely, Bastrop, Blanco, Burnet, Caldwell, Fayette, Gillespie, Hays, Lee, Llano, Mason, Travis, and Williamson, TX.

Austin historical universe estimates chart

Austin Universe Estimates

SeasonRankShareTV HomesChange
2024-2025340.82%1,029,800+2.91%
2023-2024350.80%1,000,680+2.26%
2022-2023350.79%978,520+5.54%
2021-2022370.76%927,180+1.62%
2020-2021380.75%912,400+23.8%
2019-2020400.69%736,770-1.98%
2018-2019400.68%751,650-5.03%
2017-2018390.71%791,480+2.63%
2016-2017390.67%771,210+3.43%
2015-2016390.66%745,640+2.24%
2014-2015390.64%729,300-0.56%
2013-2014400.63%733,390+3.99%
2012-2013450.62%705,280+2.69%
2011-2012470.60%686,830-2.91%
2010-2011440.61%707,430+4.23%
2009-2010480.59%678,730+1.66%
2008-2009490.58%667,670+5.00%
2007-2008510.56%635,860+5.56%
2006-2007520.54%602,340+2.20%
2005-2006530.53%589,360+3.78%

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