The Austin, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 34th biggest media market by size in the United States, with a total population of 1,029,800 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Austin DMA comprises 12 counties, namely, Bastrop, Blanco, Burnet, Caldwell, Fayette, Gillespie, Hays, Lee, Llano, Mason, Travis, and Williamson, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 34 | 0.82% | 1,029,800 | +2.91% |
| 2023-2024 | 35 | 0.80% | 1,000,680 | +2.26% |
| 2022-2023 | 35 | 0.79% | 978,520 | +5.54% |
| 2021-2022 | 37 | 0.76% | 927,180 | +1.62% |
| 2020-2021 | 38 | 0.75% | 912,400 | +23.8% |
| 2019-2020 | 40 | 0.69% | 736,770 | -1.98% |
| 2018-2019 | 40 | 0.68% | 751,650 | -5.03% |
| 2017-2018 | 39 | 0.71% | 791,480 | +2.63% |
| 2016-2017 | 39 | 0.67% | 771,210 | +3.43% |
| 2015-2016 | 39 | 0.66% | 745,640 | +2.24% |
| 2014-2015 | 39 | 0.64% | 729,300 | -0.56% |
| 2013-2014 | 40 | 0.63% | 733,390 | +3.99% |
| 2012-2013 | 45 | 0.62% | 705,280 | +2.69% |
| 2011-2012 | 47 | 0.60% | 686,830 | -2.91% |
| 2010-2011 | 44 | 0.61% | 707,430 | +4.23% |
| 2009-2010 | 48 | 0.59% | 678,730 | +1.66% |
| 2008-2009 | 49 | 0.58% | 667,670 | +5.00% |
| 2007-2008 | 51 | 0.56% | 635,860 | +5.56% |
| 2006-2007 | 52 | 0.54% | 602,340 | +2.20% |
| 2005-2006 | 53 | 0.53% | 589,360 | +3.78% |