The Bakersfield, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 125th biggest media market by size in the United States, with a total population of 244,310 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Bakersfield DMA comprises a single county, namely, Kern West, CA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 125 | 0.195% | 244,310 | -1.36% |
| 2023-2024 | 124 | 0.199% | 247,690 | +0.21% |
| 2022-2023 | 123 | 0.200% | 247,180 | +4.88% |
| 2021-2022 | 125 | 0.193% | 235,670 | +1.58% |
| 2020-2021 | 125 | 0.192% | 232,010 | +15.7% |
| 2019-2020 | 125 | 0.187% | 200,460 | -6.92% |
| 2018-2019 | 122 | 0.195% | 215,360 | +1.50% |
| 2017-2018 | 126 | 0.189% | 212,180 | -4.96% |
| 2016-2017 | 126 | 0.195% | 223,250 | +1.94% |
| 2015-2016 | 126 | 0.193% | 219,000 | -1.28% |
| 2014-2015 | 127 | 0.195% | 221,840 | -1.72% |
| 2013-2014 | 127 | 0.195% | 225,730 | +1.80% |
| 2012-2013 | 126 | 0.194% | 221,740 | -0.08% |
| 2011-2012 | 126 | 0.194% | 221,920 | -1.66% |
| 2010-2011 | 125 | 0.195% | 225,670 | +1.24% |
| 2009-2010 | 125 | 0.194% | 222,910 | +0.99% |
| 2008-2009 | 125 | 0.193% | 220,730 | +1.62% |
| 2007-2008 | 125 | 0.193% | 217,210 | +2.96% |
| 2006-2007 | 126 | 0.190% | 210,960 | +4.51% |
| 2005-2006 | 128 | 0.183% | 201,850 | +3.95% |