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Bakersfield

The Bakersfield, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 125th biggest media market by size in the United States, with a total population of 244,310 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Bakersfield DMA comprises a single county, namely, Kern West, CA.

Bakersfield historical universe estimates chart

Bakersfield Universe Estimates

SeasonRankShareTV HomesChange
2024-20251250.195%244,310-1.36%
2023-20241240.199%247,690+0.21%
2022-20231230.200%247,180+4.88%
2021-20221250.193%235,670+1.58%
2020-20211250.192%232,010+15.7%
2019-20201250.187%200,460-6.92%
2018-20191220.195%215,360+1.50%
2017-20181260.189%212,180-4.96%
2016-20171260.195%223,250+1.94%
2015-20161260.193%219,000-1.28%
2014-20151270.195%221,840-1.72%
2013-20141270.195%225,730+1.80%
2012-20131260.194%221,740-0.08%
2011-20121260.194%221,920-1.66%
2010-20111250.195%225,670+1.24%
2009-20101250.194%222,910+0.99%
2008-20091250.193%220,730+1.62%
2007-20081250.193%217,210+2.96%
2006-20071260.190%210,960+4.51%
2005-20061280.183%201,850+3.95%

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