The Baton Rouge, LA designated market area (DMA) is a U.S. television market serving the people in the state of Louisiana. It is the 95th biggest media market by size in the United States, with a total population of 355,760 TV households as of the 2024-2025 television season. The Baton Rouge DMA comprises 13 counties across two states, namely, Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, St. Mary, West Baton Rouge, and West Feliciana, LA; and Amite, and Wilkinson, MS.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 95 | 0.284% | 355,760 | -0.42% |
| 2023-2024 | 95 | 0.287% | 357,270 | +1.07% |
| 2022-2023 | 95 | 0.286% | 353,500 | +3.00% |
| 2021-2022 | 94 | 0.281% | 343,190 | +2.24% |
| 2020-2021 | 94 | 0.278% | 335,670 | +14.3% |
| 2019-2020 | 94 | 0.274% | 293,610 | +2.15% |
| 2018-2019 | 97 | 0.261% | 287,430 | -8.74% |
| 2017-2018 | 94 | 0.281% | 314,970 | -4.82% |
| 2016-2017 | 93 | 0.289% | 330,910 | +1.25% |
| 2015-2016 | 93 | 0.288% | 326,820 | -0.95% |
| 2014-2015 | 93 | 0.290% | 329,960 | -2.25% |
| 2013-2014 | 93 | 0.292% | 337,550 | +2.41% |
| 2012-2013 | 94 | 0.289% | 329,620 | -1.02% |
| 2011-2012 | 94 | 0.291% | 333,010 | -0.51% |
| 2010-2011 | 94 | 0.289% | 334,730 | +2.40% |
| 2009-2010 | 95 | 0.285% | 326,890 | +0.15% |
| 2008-2009 | 95 | 0.285% | 326,390 | +2.78% |
| 2007-2008 | 94 | 0.282% | 317,550 | -1.55% |
| 2006-2007 | 93 | 0.290% | 322,540 | +5.47% |
| 2005-2006 | 96 | 0.278% | 305,810 | -0.36% |