The Baton Rouge, LA designated market area (DMA) is a U.S. television market serving the people in the state of Louisiana. It is the 95th biggest media market by size in the United States, with a total population of 353,500 TV households as of the 2022-2023 television season, up +3% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 95 | 0.286% | 353,500 | +3.00% |
| 2021-2022 | 94 | 0.281% | 343,190 | +2.24% |
| 2020-2021 | 94 | 0.278% | 335,670 | +14.3% |
| 2019-2020 | 94 | 0.274% | 293,610 | +2.15% |
| 2018-2019 | 97 | 0.261% | 287,430 | -8.74% |
| 2017-2018 | 94 | 0.281% | 314,970 | -4.82% |
| 2016-2017 | 93 | 0.289% | 330,910 | +1.25% |
| 2015-2016 | 93 | 0.288% | 326,820 | -0.95% |
| 2014-2015 | 93 | 0.290% | 329,960 | -2.25% |
| 2013-2014 | 93 | 0.292% | 337,550 | +2.41% |
| 2012-2013 | 94 | 0.289% | 329,620 | -1.02% |
| 2011-2012 | 94 | 0.291% | 333,010 | -0.51% |
| 2010-2011 | 94 | 0.289% | 334,730 | +2.40% |
| 2009-2010 | 95 | 0.285% | 326,890 | +0.15% |
| 2008-2009 | 95 | 0.285% | 326,390 | +2.78% |
| 2007-2008 | 94 | 0.282% | 317,550 | -1.55% |
| 2006-2007 | 93 | 0.290% | 322,540 | +5.47% |
| 2005-2006 | 96 | 0.278% | 305,810 | -0.36% |
| 2004-2005 | 96 | 0.280% | 306,910 | +2.31% |
| 2003-2004 | 95 | 0.277% | 299,980 | +1.42% |