The Billings, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 165th biggest media market by size in the United States, with a total population of 120,120 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Billings DMA comprises 18 counties across two states, namely, Big Horn, Carbon, Custer, Garfield, Golden Valley, Meagher, Musselshell, Park, Petroleum, Powder River, Rosebud, Stillwater, Sweet Grass, Treasure, Wheatland, and Yellowstone, MT; and Big Horn, and Park, WY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 165 | 0.096% | 120,120 | -0.87% |
| 2023-2024 | 165 | 0.097% | 121,170 | +2.56% |
| 2022-2023 | 166 | 0.095% | 118,150 | -0.28% |
| 2021-2022 | 166 | 0.097% | 118,480 | +3.16% |
| 2020-2021 | 167 | 0.095% | 114,850 | +24.9% |
| 2019-2020 | 168 | 0.086% | 91,950 | -8.35% |
| 2018-2019 | 167 | 0.091% | 100,330 | -4.87% |
| 2017-2018 | 167 | 0.094% | 105,470 | -4.66% |
| 2016-2017 | 166 | 0.097% | 110,630 | +1.71% |
| 2015-2016 | 167 | 0.096% | 108,770 | -1.73% |
| 2014-2015 | 166 | 0.097% | 110,680 | -0.90% |
| 2013-2014 | 168 | 0.096% | 111,680 | +1.78% |
| 2012-2013 | 168 | 0.096% | 109,730 | -0.19% |
| 2011-2012 | 168 | 0.096% | 109,940 | +0.78% |
| 2010-2011 | 170 | 0.094% | 109,090 | +1.55% |
| 2009-2010 | 169 | 0.094% | 107,420 | +1.31% |
| 2008-2009 | 170 | 0.093% | 106,030 | +1.01% |
| 2007-2008 | 170 | 0.093% | 104,970 | +1.21% |
| 2006-2007 | 170 | 0.093% | 103,710 | +1.06% |
| 2005-2006 | 171 | 0.093% | 102,620 | +0.24% |