The Billings, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 167th biggest media market by size in the United States, with a total population of 114,850 TV households as of the 2020-2021 television season, up +25% from that of the 2019-2020 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2020-2021 | 167 | 0.095% | 114,850 | +24.9% |
| 2019-2020 | 168 | 0.086% | 91,950 | -8.35% |
| 2018-2019 | 167 | 0.091% | 100,330 | -4.87% |
| 2017-2018 | 167 | 0.094% | 105,470 | -4.66% |
| 2016-2017 | 166 | 0.097% | 110,630 | +1.71% |
| 2015-2016 | 167 | 0.096% | 108,770 | -1.73% |
| 2014-2015 | 166 | 0.097% | 110,680 | -0.90% |
| 2013-2014 | 168 | 0.096% | 111,680 | +1.78% |
| 2012-2013 | 168 | 0.096% | 109,730 | -0.19% |
| 2011-2012 | 168 | 0.096% | 109,940 | +0.78% |
| 2010-2011 | 170 | 0.094% | 109,090 | +1.55% |
| 2009-2010 | 169 | 0.094% | 107,420 | +1.31% |