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Boise

The Boise, ID designated market area (DMA) is a U.S. television market serving the people in the state of Idaho. It is the 101st biggest media market by size in the United States, with a total population of 311,270 TV households as of the 2020-2021 television season, up +19% from that of the 2019-2020 season.

Boise historical universe estimates chart
SeasonRankShareTV HomesChange
2020-20211010.257%311,270+19.2%
2019-20201020.244%261,140-4.52%
2018-20191000.248%273,500+3.48%
2017-20181040.236%264,300-2.18%
2016-20171060.236%270,200+1.74%
2015-20161070.234%265,580+0.78%
2014-20151090.232%263,520-1.48%
2013-20141100.231%267,470+3.23%
2012-20131110.227%259,090-1.04%
2011-20121120.228%261,810-0.42%
2010-20111130.227%262,920+0.05%
2009-20101120.229%262,800+0.19%

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