The Bowling Green, KY designated market area (DMA) is a U.S. television market serving the people in the state of Kentucky. It is the 180th biggest media market by size in the United States, with a total population of 93,320 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Bowling Green DMA comprises six counties, namely, Barren, Butler, Edmonson, Hart, Metcalfe, and Warren, KY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 180 | 0.074% | 93,320 | +2.26% |
| 2023-2024 | 180 | 0.073% | 91,260 | +10.5% |
| 2022-2023 | 184 | 0.067% | 82,570 | +0.40% |
| 2021-2022 | 185 | 0.067% | 82,240 | -6.18% |
| 2020-2021 | 179 | 0.073% | 87,660 | +20.7% |
| 2019-2020 | 177 | 0.068% | 72,620 | -2.52% |
| 2018-2019 | 181 | 0.068% | 74,500 | -3.70% |
| 2017-2018 | 181 | 0.069% | 77,360 | -3.58% |
| 2016-2017 | 181 | 0.070% | 80,230 | +2.49% |
| 2015-2016 | 182 | 0.069% | 78,280 | -0.75% |
| 2014-2015 | 182 | 0.069% | 78,870 | -2.67% |
| 2013-2014 | 182 | 0.070% | 81,030 | +2.86% |
| 2012-2013 | 182 | 0.069% | 78,780 | -1.51% |
| 2011-2012 | 182 | 0.070% | 79,990 | -2.15% |
| 2010-2011 | 181 | 0.071% | 81,750 | +0.12% |
| 2009-2010 | 182 | 0.071% | 81,650 | +1.73% |
| 2008-2009 | 182 | 0.070% | 80,260 | +1.47% |
| 2007-2008 | 183 | 0.070% | 79,100 | +2.85% |
| 2006-2007 | 183 | 0.069% | 76,910 | +1.98% |
| 2005-2006 | 183 | 0.068% | 75,420 | -7.43% |