The Charlottesville, VA designated market area (DMA) is a U.S. television market serving the people in the state of Virginia. It is the 176th biggest media market by size in the United States, with a total population of 99,260 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Charlottesville DMA comprises five counties, namely, Albermarle, Charlottesville City, Fluvanna, Greene, and Madison, VA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 176 | 0.079% | 99,260 | -1.25% |
| 2023-2024 | 173 | 0.081% | 100,520 | +2.62% |
| 2022-2023 | 177 | 0.079% | 97,950 | +3.32% |
| 2021-2022 | 178 | 0.078% | 94,800 | +0.29% |
| 2020-2021 | 177 | 0.078% | 94,530 | +34.1% |
| 2019-2020 | 182 | 0.066% | 70,490 | -1.23% |
| 2018-2019 | 183 | 0.065% | 71,370 | -1.31% |
| 2017-2018 | 183 | 0.065% | 72,320 | -3.56% |
| 2016-2017 | 183 | 0.065% | 74,990 | +3.01% |
| 2015-2016 | 183 | 0.064% | 72,800 | -1.94% |
| 2014-2015 | 183 | 0.065% | 74,240 | -1.05% |
| 2013-2014 | 183 | 0.065% | 75,030 | +0.93% |
| 2012-2013 | 183 | 0.065% | 74,340 | -0.39% |
| 2011-2012 | 183 | 0.065% | 74,630 | -2.70% |
| 2010-2011 | 183 | 0.066% | 76,700 | +1.03% |
| 2009-2010 | 183 | 0.066% | 75,920 | -0.89% |
| 2008-2009 | 183 | 0.067% | 76,600 | -10.43% |
| 2007-2008 | 181 | 0.076% | 85,520 | +1.99% |
| 2006-2007 | 182 | 0.075% | 83,850 | +20.2% |
| 2005-2006 | 186 | 0.063% | 69,750 | -0.26% |