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Columbia-Jefferson City

The Columbia-Jefferson City, MO designated market area (DMA) is a U.S. television market serving the people in the state of Missouri. It is the 135th biggest media market by size in the United States, with a total population of 181,120 TV households as of the 2020-2021 television season, up +17% from that of the 2019-2020 season.

Columbia-Jefferson City historical universe estimates chart
SeasonRankShareTV HomesChange
2020-20211350.150%181,120+17.5%
2019-20201370.144%154,210-1.42%
2018-20191360.142%156,430-4.49%
2017-20181350.146%163,790-4.40%
2016-20171360.149%171,330+1.18%
2015-20161380.149%169,340-0.93%
2014-20151380.150%170,930-2.58%
2013-20141380.152%175,450+1.04%
2012-20131380.152%173,640-1.60%
2011-20121380.154%176,470-1.20%
2010-20111370.154%178,610-0.11%
2009-20101370.156%178,810-0.11%

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