The Columbia-Jefferson City, MO designated market area (DMA) is a U.S. television market serving the people in the state of Missouri. It is the 135th biggest media market by size in the United States, with a total population of 190,370 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Columbia-Jefferson City DMA comprises 14 counties, namely, Audrain, Boone, Callaway, Chariton, Cole, Cooper, Howard, Maries, Miller, Moniteau, Montgomery, Morgan, Osage, and Randolph, MO.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 135 | 0.152% | 190,370 | +1.71% |
| 2023-2024 | 136 | 0.150% | 187,170 | +3.00% |
| 2022-2023 | 137 | 0.147% | 181,720 | +0.17% |
| 2021-2022 | 136 | 0.148% | 181,420 | +0.17% |
| 2020-2021 | 135 | 0.150% | 181,120 | +17.5% |
| 2019-2020 | 137 | 0.144% | 154,210 | -1.42% |
| 2018-2019 | 136 | 0.142% | 156,430 | -4.49% |
| 2017-2018 | 135 | 0.146% | 163,790 | -4.40% |
| 2016-2017 | 136 | 0.149% | 171,330 | +1.18% |
| 2015-2016 | 138 | 0.149% | 169,340 | -0.93% |
| 2014-2015 | 138 | 0.150% | 170,930 | -2.58% |
| 2013-2014 | 138 | 0.152% | 175,450 | +1.04% |
| 2012-2013 | 138 | 0.152% | 173,640 | -1.60% |
| 2011-2012 | 138 | 0.154% | 176,470 | -1.20% |
| 2010-2011 | 137 | 0.154% | 178,610 | -0.11% |
| 2009-2010 | 137 | 0.156% | 178,810 | -0.11% |
| 2008-2009 | 137 | 0.156% | 179,010 | +3.73% |
| 2007-2008 | 137 | 0.153% | 172,570 | +1.36% |
| 2006-2007 | 139 | 0.153% | 170,260 | +1.43% |
| 2005-2006 | 138 | 0.152% | 167,860 | +0.28% |