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Columbia-Jefferson City

The Columbia-Jefferson City, MO designated market area (DMA) is a U.S. television market serving the people in the state of Missouri. It is the 135th biggest media market by size in the United States, with a total population of 190,370 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Columbia-Jefferson City DMA comprises 14 counties, namely, Audrain, Boone, Callaway, Chariton, Cole, Cooper, Howard, Maries, Miller, Moniteau, Montgomery, Morgan, Osage, and Randolph, MO.

Columbia-Jefferson City historical universe estimates chart

Columbia-Jefferson City Universe Estimates

SeasonRankShareTV HomesChange
2024-20251350.152%190,370+1.71%
2023-20241360.150%187,170+3.00%
2022-20231370.147%181,720+0.17%
2021-20221360.148%181,420+0.17%
2020-20211350.150%181,120+17.5%
2019-20201370.144%154,210-1.42%
2018-20191360.142%156,430-4.49%
2017-20181350.146%163,790-4.40%
2016-20171360.149%171,330+1.18%
2015-20161380.149%169,340-0.93%
2014-20151380.150%170,930-2.58%
2013-20141380.152%175,450+1.04%
2012-20131380.152%173,640-1.60%
2011-20121380.154%176,470-1.20%
2010-20111370.154%178,610-0.11%
2009-20101370.156%178,810-0.11%
2008-20091370.156%179,010+3.73%
2007-20081370.153%172,570+1.36%
2006-20071390.153%170,260+1.43%
2005-20061380.152%167,860+0.28%

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