USTVDB

Columbia, SC

The Columbia, SC designated market area (DMA) is a U.S. television market serving the people in the state of South Carolina. It is the 76th biggest media market by size in the United States, with a total population of 435,570 TV households as of the 2022-2023 television season, up +4% from that of the 2021-2022 season.

Columbia, SC historical universe estimates chart
SeasonRankShareTV HomesChange
2022-2023760.352%435,570+4.04%
2021-2022790.342%418,640-0.74%
2020-2021760.349%421,760+15.3%
2019-2020750.342%365,850-6.09%
2018-2019740.353%389,590+1.41%
2017-2018770.343%384,190-4.14%
2016-2017770.349%400,790+1.17%
2015-2016780.350%396,170-0.90%
2014-2015770.351%399,760-1.81%
2013-2014770.352%407,140+2.17%
2012-2013770.349%398,510-1.56%
2011-2012770.353%404,830-0.21%
2010-2011780.350%405,670+1.77%
2009-2010790.347%398,620+1.39%
2008-2009790.344%393,170

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