The Columbia, SC designated market area (DMA) is a U.S. television market serving the people in the state of South Carolina. It is the 76th biggest media market by size in the United States, with a total population of 435,570 TV households as of the 2022-2023 television season, up +4% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 76 | 0.352% | 435,570 | +4.04% |
| 2021-2022 | 79 | 0.342% | 418,640 | -0.74% |
| 2020-2021 | 76 | 0.349% | 421,760 | +15.3% |
| 2019-2020 | 75 | 0.342% | 365,850 | -6.09% |
| 2018-2019 | 74 | 0.353% | 389,590 | +1.41% |
| 2017-2018 | 77 | 0.343% | 384,190 | -4.14% |
| 2016-2017 | 77 | 0.349% | 400,790 | +1.17% |
| 2015-2016 | 78 | 0.350% | 396,170 | -0.90% |
| 2014-2015 | 77 | 0.351% | 399,760 | -1.81% |
| 2013-2014 | 77 | 0.352% | 407,140 | +2.17% |
| 2012-2013 | 77 | 0.349% | 398,510 | -1.56% |
| 2011-2012 | 77 | 0.353% | 404,830 | -0.21% |
| 2010-2011 | 78 | 0.350% | 405,670 | +1.77% |
| 2009-2010 | 79 | 0.347% | 398,620 | +1.39% |
| 2008-2009 | 79 | 0.344% | 393,170 | +2.37% |
| 2007-2008 | 81 | 0.341% | 384,060 | +1.62% |
| 2006-2007 | 83 | 0.339% | 377,940 | +1.25% |
| 2005-2006 | 83 | 0.339% | 373,260 | -0.38% |
| 2004-2005 | 83 | 0.342% | 374,680 | +3.00% |
| 2003-2004 | 84 | 0.336% | 363,750 | +1.66% |