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Detroit

The Detroit, MI designated market area (DMA) is a U.S. television market serving the people in the state of Michigan. It is the 14th biggest media market by size in the United States, with a total population of 1,940,750 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Detroit DMA comprises nine counties, namely, Lapeer, Livingston, Macomb, Monroe, Oakland, Sanilac, St. Clair, Washtenaw, and Wayne, MI.

Detroit historical universe estimates chart

Detroit Universe Estimates

SeasonRankShareTV HomesChange
2024-2025141.55%1,940,750+0.56%
2023-2024141.55%1,929,890-0.38%
2022-2023141.57%1,937,250+1.40%
2021-2022151.56%1,910,560+2.57%
2020-2021151.54%1,862,620+7.22%
2019-2020141.62%1,737,170-2.25%
2018-2019141.61%1,777,240-0.12%
2017-2018141.59%1,779,380-3.97%
2016-2017131.62%1,853,030+1.36%
2015-2016131.61%1,828,230-0.28%
2014-2015121.61%1,833,320-1.24%
2013-2014111.60%1,856,400+0.57%
2012-2013111.62%1,845,920+0.18%
2011-2012111.61%1,842,650-2.19%
2010-2011111.63%1,883,840-0.34%
2009-2010111.65%1,890,220-1.91%
2008-2009111.68%1,926,970+0.08%
2007-2008111.71%1,925,460-0.66%
2006-2007111.74%1,938,320+0.10%
2005-2006111.76%1,936,350-0.39%

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