The El Paso, TX (Las Cruces, NM) designated market area (DMA) is a U.S. television market serving the people in the states of New Mexico and Texas. It is the 93rd biggest media market by size in the United States, with a total population of 343,530 TV households as of the 2020-2021 television season, up +16% from that of the 2019-2020 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2020-2021 | 93 | 0.284% | 343,530 | +16.4% |
| 2019-2020 | 93 | 0.276% | 295,070 | -12.90% |
| 2018-2019 | 85 | 0.307% | 338,770 | +6.44% |
| 2017-2018 | 93 | 0.284% | 318,260 | -4.50% |
| 2016-2017 | 92 | 0.291% | 333,270 | +0.11% |
| 2015-2016 | 92 | 0.294% | 332,920 | -1.47% |
| 2014-2015 | 91 | 0.297% | 337,890 | -1.91% |
| 2013-2014 | 91 | 0.298% | 344,480 | +1.58% |
| 2012-2013 | 91 | 0.297% | 339,130 | +0.76% |
| 2011-2012 | 91 | 0.294% | 336,570 | +6.80% |
| 2010-2011 | 97 | 0.272% | 315,130 | +1.41% |
| 2009-2010 | 98 | 0.271% | 310,760 | +0.87% |