The El Paso, TX (Las Cruces, NM) designated market area (DMA) is a U.S. television market serving the people in the states of New Mexico and Texas. It is the 89th biggest media market by size in the United States, with a total population of 385,080 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The El Paso-Las Cruces DMA comprises four counties across two states, namely, Dona Ana, NM; and Culberson, El Paso, and Hudspeth, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 89 | 0.307% | 385,080 | +1.70% |
| 2023-2024 | 89 | 0.304% | 378,650 | +1.86% |
| 2022-2023 | 91 | 0.300% | 371,730 | +7.37% |
| 2021-2022 | 93 | 0.283% | 346,220 | +0.78% |
| 2020-2021 | 93 | 0.284% | 343,530 | +16.4% |
| 2019-2020 | 93 | 0.276% | 295,070 | -12.90% |
| 2018-2019 | 85 | 0.307% | 338,770 | +6.44% |
| 2017-2018 | 93 | 0.284% | 318,260 | -4.50% |
| 2016-2017 | 92 | 0.291% | 333,270 | +0.11% |
| 2015-2016 | 92 | 0.294% | 332,920 | -1.47% |
| 2014-2015 | 91 | 0.297% | 337,890 | -1.91% |
| 2013-2014 | 91 | 0.298% | 344,480 | +1.58% |
| 2012-2013 | 91 | 0.297% | 339,130 | +0.76% |
| 2011-2012 | 91 | 0.294% | 336,570 | +6.80% |
| 2010-2011 | 97 | 0.272% | 315,130 | +1.41% |
| 2009-2010 | 98 | 0.271% | 310,760 | +0.87% |
| 2008-2009 | 98 | 0.269% | 308,080 | +1.85% |
| 2007-2008 | 98 | 0.268% | 302,470 | +2.99% |
| 2006-2007 | 99 | 0.264% | 293,700 | +1.09% |
| 2005-2006 | 99 | 0.264% | 290,540 | +0.73% |