The Eugene, OR designated market area (DMA) is a U.S. television market serving the people in the state of Oregon. It is the 120th biggest media market by size in the United States, with a total population of 256,020 TV households as of the 2024-2025 television season. The Eugene DMA comprises four counties, namely, Benton, Coos, Douglas, and Lane, OR.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 120 | 0.204% | 256,020 | -0.13% |
| 2023-2024 | 119 | 0.206% | 256,350 | +2.20% |
| 2022-2023 | 119 | 0.203% | 250,840 | -5.64% |
| 2021-2022 | 116 | 0.217% | 265,840 | +1.04% |
| 2020-2021 | 113 | 0.218% | 263,100 | +20.6% |
| 2019-2020 | 117 | 0.204% | 218,200 | +1.46% |
| 2018-2019 | 123 | 0.195% | 215,070 | -7.13% |
| 2017-2018 | 119 | 0.207% | 231,570 | -3.40% |
| 2016-2017 | 117 | 0.209% | 239,710 | +2.94% |
| 2015-2016 | 119 | 0.206% | 232,860 | -1.05% |
| 2014-2015 | 120 | 0.207% | 235,320 | -2.15% |
| 2013-2014 | 121 | 0.208% | 240,480 | +2.08% |
| 2012-2013 | 121 | 0.206% | 235,570 | -2.36% |
| 2011-2012 | 121 | 0.210% | 241,270 | -1.07% |
| 2010-2011 | 118 | 0.210% | 243,870 | +0.89% |
| 2009-2010 | 119 | 0.210% | 241,730 | -0.44% |
| 2008-2009 | 119 | 0.212% | 242,790 | +2.99% |
| 2007-2008 | 120 | 0.209% | 235,750 | +1.74% |
| 2006-2007 | 120 | 0.208% | 231,710 | +1.06% |
| 2005-2006 | 121 | 0.208% | 229,280 | -0.03% |