The Flint-Saginaw-Bay City, MI designated market area (DMA) is a U.S. television market serving the people in the state of Michigan. It is the 72nd biggest media market by size in the United States, with a total population of 458,710 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Flint-Saginaw-Bay City DMA comprises 13 counties, namely, Arenac, Bay, Genesee, Gladwin, Gratiot, Huron, Iosco, Isabella, Midland, Ogemaw, Saginaw, Shiawassee, and Tuscola, MI.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 72 | 0.366% | 458,710 | +3.13% |
| 2023-2024 | 74 | 0.357% | 444,780 | +0.62% |
| 2022-2023 | 74 | 0.357% | 442,050 | -0.43% |
| 2021-2022 | 73 | 0.363% | 443,970 | +1.04% |
| 2020-2021 | 73 | 0.363% | 439,380 | +21.9% |
| 2019-2020 | 77 | 0.337% | 360,530 | -16.28% |
| 2018-2019 | 65 | 0.391% | 430,660 | +4.73% |
| 2017-2018 | 71 | 0.367% | 411,210 | -2.79% |
| 2016-2017 | 72 | 0.369% | 423,010 | -1.13% |
| 2015-2016 | 71 | 0.378% | 427,840 | -1.71% |
| 2014-2015 | 70 | 0.383% | 435,300 | -3.04% |
| 2013-2014 | 68 | 0.388% | 448,960 | +0.66% |
| 2012-2013 | 67 | 0.391% | 446,010 | -1.30% |
| 2011-2012 | 68 | 0.394% | 451,880 | -0.87% |
| 2010-2011 | 69 | 0.393% | 455,840 | -0.48% |
| 2009-2010 | 68 | 0.399% | 458,020 | -1.67% |
| 2008-2009 | 66 | 0.407% | 465,790 | -0.89% |
| 2007-2008 | 66 | 0.417% | 469,980 | -0.94% |
| 2006-2007 | 66 | 0.426% | 474,430 | -0.23% |
| 2005-2006 | 65 | 0.431% | 475,500 | -0.84% |