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Flint-Saginaw-Bay City

The Flint-Saginaw-Bay City, MI designated market area (DMA) is a U.S. television market serving the people in the state of Michigan. It is the 73rd biggest media market by size in the United States, with a total population of 439,380 TV households as of the 2020-2021 television season, up +22% from that of the 2019-2020 season.

Flint-Saginaw-Bay City historical universe estimates chart
SeasonRankShareTV HomesChange
2020-2021730.363%439,380+21.9%
2019-2020770.337%360,530-16.28%
2018-2019650.391%430,660+4.73%
2017-2018710.367%411,210-2.79%
2016-2017720.369%423,010-1.13%
2015-2016710.378%427,840-1.71%
2014-2015700.383%435,300-3.04%
2013-2014680.388%448,960+0.66%
2012-2013670.391%446,010-1.30%
2011-2012680.394%451,880-0.87%
2010-2011690.393%455,840-0.48%
2009-2010680.399%458,020-1.67%

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