The Ft. Myers-Naples, FL designated market area (DMA) is a U.S. television market serving the people in the state of Florida. It is the 53rd biggest media market by size in the United States, with a total population of 641,850 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Fort Myers-Naples DMA comprises six counties, namely, Charlotte, Collier, De Soto, Glades, Hendry, and Lee, FL.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 53 | 0.51% | 641,850 | +2.92% |
| 2023-2024 | 55 | 0.50% | 623,670 | +0.90% |
| 2022-2023 | 55 | 0.499% | 618,120 | +0.29% |
| 2021-2022 | 54 | 0.50% | 616,310 | +1.26% |
| 2020-2021 | 54 | 0.50% | 608,640 | +7.87% |
| 2019-2020 | 53 | 0.53% | 564,250 | +1.77% |
| 2018-2019 | 55 | 0.50% | 554,430 | +0.85% |
| 2017-2018 | 56 | 0.490% | 549,760 | +5.98% |
| 2016-2017 | 61 | 0.452% | 518,730 | +2.63% |
| 2015-2016 | 61 | 0.446% | 505,430 | -0.23% |
| 2014-2015 | 62 | 0.445% | 506,610 | -2.18% |
| 2013-2014 | 62 | 0.447% | 517,920 | +3.16% |
| 2012-2013 | 62 | 0.440% | 502,050 | -0.43% |
| 2011-2012 | 62 | 0.440% | 504,240 | +0.97% |
| 2010-2011 | 65 | 0.431% | 499,410 | -0.14% |
| 2009-2010 | 64 | 0.435% | 500,110 | -1.85% |
| 2008-2009 | 62 | 0.445% | 509,530 | +3.61% |
| 2007-2008 | 63 | 0.436% | 491,760 | +2.64% |
| 2006-2007 | 64 | 0.430% | 479,130 | +3.73% |
| 2005-2006 | 66 | 0.419% | 461,920 | +4.01% |