The Fresno-Visalia, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 55th biggest media market by size in the United States, with a total population of 636,260 TV households as of the 2024-2025 television season, down -2% from that of the 2023-2024 season. The Fresno-Visalia DMA comprises six counties, namely, Fresno, Kings, Madera, Mariposa, Merced, and Tulare, CA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 55 | 0.51% | 636,260 | -2.03% |
| 2023-2024 | 52 | 0.52% | 649,430 | +2.41% |
| 2022-2023 | 53 | 0.51% | 634,120 | +4.07% |
| 2021-2022 | 55 | 0.498% | 609,320 | +0.35% |
| 2020-2021 | 55 | 0.50% | 607,200 | +10.2% |
| 2019-2020 | 55 | 0.51% | 550,860 | -3.17% |
| 2018-2019 | 54 | 0.52% | 568,920 | -0.99% |
| 2017-2018 | 54 | 0.51% | 574,610 | +0.25% |
| 2016-2017 | 54 | 0.500% | 573,180 | +1.48% |
| 2015-2016 | 54 | 0.499% | 564,840 | -0.71% |
| 2014-2015 | 54 | 0.500% | 568,900 | -1.94% |
| 2013-2014 | 55 | 0.50% | 580,180 | +0.58% |
| 2012-2013 | 55 | 0.51% | 576,820 | +0.35% |
| 2011-2012 | 55 | 0.50% | 574,800 | -1.12% |
| 2010-2011 | 55 | 0.50% | 581,340 | +0.37% |
| 2009-2010 | 55 | 0.50% | 579,180 | +0.74% |
| 2008-2009 | 55 | 0.50% | 574,900 | +1.08% |
| 2007-2008 | 55 | 0.50% | 568,730 | +2.04% |
| 2006-2007 | 55 | 0.50% | 557,380 | +2.05% |
| 2005-2006 | 56 | 0.496% | 546,210 | +3.49% |