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Fresno-Visalia

The Fresno-Visalia, CA designated market area (DMA) is a U.S. television market serving the people in the state of California. It is the 55th biggest media market by size in the United States, with a total population of 636,260 TV households as of the 2024-2025 television season, down -2% from that of the 2023-2024 season. The Fresno-Visalia DMA comprises six counties, namely, Fresno, Kings, Madera, Mariposa, Merced, and Tulare, CA.

Fresno-Visalia historical universe estimates chart

Fresno-Visalia Universe Estimates

SeasonRankShareTV HomesChange
2024-2025550.51%636,260-2.03%
2023-2024520.52%649,430+2.41%
2022-2023530.51%634,120+4.07%
2021-2022550.498%609,320+0.35%
2020-2021550.50%607,200+10.2%
2019-2020550.51%550,860-3.17%
2018-2019540.52%568,920-0.99%
2017-2018540.51%574,610+0.25%
2016-2017540.500%573,180+1.48%
2015-2016540.499%564,840-0.71%
2014-2015540.500%568,900-1.94%
2013-2014550.50%580,180+0.58%
2012-2013550.51%576,820+0.35%
2011-2012550.50%574,800-1.12%
2010-2011550.50%581,340+0.37%
2009-2010550.50%579,180+0.74%
2008-2009550.50%574,900+1.08%
2007-2008550.50%568,730+2.04%
2006-2007550.50%557,380+2.05%
2005-2006560.496%546,210+3.49%

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