The Gainesville, FL designated market area (DMA) is a U.S. television market serving the people in the state of Florida. It is the 159th biggest media market by size in the United States, with a total population of 138,870 TV households as of the 2022-2023 television season, up +2% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 159 | 0.112% | 138,870 | +2.32% |
| 2021-2022 | 161 | 0.111% | 135,720 | +0.44% |
| 2020-2021 | 160 | 0.112% | 135,120 | +18.1% |
| 2019-2020 | 156 | 0.107% | 114,400 | -5.13% |
| 2018-2019 | 157 | 0.109% | 120,580 | -0.40% |
| 2017-2018 | 159 | 0.108% | 121,060 | -4.22% |
| 2016-2017 | 161 | 0.110% | 126,400 | +3.09% |
| 2015-2016 | 162 | 0.108% | 122,610 | -0.59% |
| 2014-2015 | 162 | 0.108% | 123,340 | -1.45% |
| 2013-2014 | 163 | 0.108% | 125,160 | +1.40% |
| 2012-2013 | 163 | 0.108% | 123,430 | -1.04% |
| 2011-2012 | 163 | 0.109% | 124,730 | -4.39% |
| 2010-2011 | 160 | 0.113% | 130,460 | +1.60% |
| 2009-2010 | 160 | 0.112% | 128,400 | -1.20% |
| 2008-2009 | 160 | 0.114% | 129,960 | +5.90% |
| 2007-2008 | 162 | 0.109% | 122,720 | +2.62% |
| 2006-2007 | 162 | 0.107% | 119,590 | +2.05% |
| 2005-2006 | 162 | 0.106% | 117,190 | +0.45% |
| 2004-2005 | 162 | 0.107% | 116,670 | -0.55% |
| 2003-2004 | 162 | 0.108% | 117,310 | +0.80% |