The Great Falls, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 191st biggest media market by size in the United States, with a total population of 66,390 TV households as of the 2024-2025 television season. The Great Falls DMA comprises 13 counties, namely, Blaine, Cascade, Chouteau, Fergus, Glacier, Hill, Judith Basin, Liberty, Phillips, Pondera, Teton, Toole, and Valley, MT.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 191 | 0.053% | 66,390 | +0.42% |
| 2023-2024 | 191 | 0.053% | 66,110 | +0.49% |
| 2022-2023 | 191 | 0.053% | 65,790 | +0.43% |
| 2021-2022 | 191 | 0.054% | 65,510 | +2.33% |
| 2020-2021 | 192 | 0.053% | 64,020 | +20.3% |
| 2019-2020 | 192 | 0.050% | 53,210 | -5.44% |
| 2018-2019 | 192 | 0.051% | 56,270 | -6.56% |
| 2017-2018 | 192 | 0.054% | 60,220 | -5.49% |
| 2016-2017 | 192 | 0.056% | 63,720 | +0.19% |
| 2015-2016 | 191 | 0.056% | 63,600 | -1.44% |
| 2014-2015 | 191 | 0.057% | 64,530 | -2.45% |
| 2013-2014 | 191 | 0.057% | 66,150 | +0.33% |
| 2012-2013 | 190 | 0.058% | 65,930 | -0.39% |
| 2011-2012 | 190 | 0.058% | 66,190 | +0.44% |
| 2010-2011 | 190 | 0.057% | 65,900 | +1.38% |
| 2009-2010 | 192 | 0.057% | 65,000 | +0.14% |
| 2008-2009 | 191 | 0.057% | 64,910 | +2.19% |
| 2007-2008 | 191 | 0.056% | 63,520 | +0.02% |
| 2006-2007 | 190 | 0.057% | 63,510 | -0.97% |
| 2005-2006 | 189 | 0.058% | 64,130 | -0.80% |