The Green Bay-Appleton, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 69th biggest media market by size in the United States, with a total population of 471,190 TV households as of the 2022-2023 television season, up +1% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 69 | 0.381% | 471,190 | +1.02% |
| 2021-2022 | 68 | 0.381% | 466,440 | +2.39% |
| 2020-2021 | 69 | 0.377% | 455,560 | +15.6% |
| 2019-2020 | 67 | 0.368% | 394,210 | -6.47% |
| 2018-2019 | 67 | 0.382% | 421,480 | +1.34% |
| 2017-2018 | 69 | 0.371% | 415,890 | -5.06% |
| 2016-2017 | 68 | 0.382% | 438,070 | +0.94% |
| 2015-2016 | 68 | 0.383% | 433,970 | -1.23% |
| 2014-2015 | 68 | 0.386% | 439,390 | -2.03% |
| 2013-2014 | 70 | 0.387% | 448,490 | +1.51% |
| 2012-2013 | 69 | 0.387% | 441,800 | -0.89% |
| 2011-2012 | 69 | 0.389% | 445,760 | +0.06% |
| 2010-2011 | 71 | 0.384% | 445,510 | +0.47% |
| 2009-2010 | 70 | 0.386% | 443,420 | -0.18% |
| 2008-2009 | 70 | 0.388% | 444,210 | +0.97% |
| 2007-2008 | 70 | 0.390% | 439,940 | +1.19% |
| 2006-2007 | 69 | 0.391% | 434,760 | +0.45% |
| 2005-2006 | 69 | 0.393% | 432,810 | -0.19% |
| 2004-2005 | 69 | 0.396% | 433,640 | +1.60% |
| 2003-2004 | 68 | 0.394% | 426,820 | +1.97% |