The Greenville-New Bern-Washington, NC designated market area (DMA) is a U.S. television market serving the people in the state of North Carolina. It is the 102nd biggest media market by size in the United States, with a total population of 319,350 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. The Greenville-New Bern-Washington DMA comprises 15 counties, namely, Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrrell, and Washington, NC.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 102 | 0.255% | 319,350 | +2.80% |
| 2023-2024 | 102 | 0.249% | 310,640 | +1.74% |
| 2022-2023 | 103 | 0.247% | 305,320 | -1.50% |
| 2021-2022 | 102 | 0.253% | 309,970 | +0.58% |
| 2020-2021 | 102 | 0.255% | 308,190 | +15.9% |
| 2019-2020 | 100 | 0.248% | 265,820 | +1.52% |
| 2018-2019 | 107 | 0.238% | 261,830 | -8.34% |
| 2017-2018 | 100 | 0.255% | 285,650 | -5.41% |
| 2016-2017 | 100 | 0.263% | 301,990 | +0.40% |
| 2015-2016 | 99 | 0.266% | 300,800 | -1.87% |
| 2014-2015 | 99 | 0.269% | 306,540 | -1.90% |
| 2013-2014 | 99 | 0.270% | 312,470 | +3.03% |
| 2012-2013 | 100 | 0.266% | 303,280 | -1.41% |
| 2011-2012 | 99 | 0.268% | 307,610 | +4.43% |
| 2010-2011 | 101 | 0.254% | 294,550 | +1.47% |
| 2009-2010 | 103 | 0.253% | 290,280 | +0.43% |
| 2008-2009 | 103 | 0.253% | 289,050 | +4.72% |
| 2007-2008 | 105 | 0.245% | 276,020 | +2.07% |
| 2006-2007 | 107 | 0.243% | 270,420 | -0.26% |
| 2005-2006 | 105 | 0.246% | 271,130 | +0.34% |