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Greenville-Spartanburg-Asheville-Anderson

The Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC designated market area (DMA) is a U.S. television market serving the people in the states of North Carolina and South Carolina. It is the 36th biggest media market by size in the United States, with a total population of 987,740 TV households as of the 2024-2025 television season, up +4% from that of the 2023-2024 season. The Greenville-Spartanburg-Asheville-Anderson DMA comprises 28 counties across three states, namely, Elbert, Franklin, Hart, and Stephens, GA; Buncombe, Graham, Haywood, Henderson, Jackson, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, and Yancey, NC; and Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg, and Union, SC.

Greenville-Spartanburg-Asheville-Anderson historical universe estimates chart

Greenville-Spartanburg-Asheville-Anderson Universe Estimates

SeasonRankShareTV HomesChange
2024-2025360.79%987,740+3.87%
2023-2024360.76%950,970+0.38%
2022-2023370.77%947,350+3.13%
2021-2022380.75%918,590-2.28%
2020-2021350.78%940,000+19.3%
2019-2020380.74%787,930-2.23%
2018-2019380.73%805,920-0.40%
2017-2018380.72%809,190-4.35%
2016-2017370.74%845,990+1.45%
2015-2016370.74%833,910-0.96%
2014-2015370.74%842,020-0.86%
2013-2014370.73%849,340+0.39%
2012-2013370.74%846,030-1.73%
2011-2012370.75%860,930-2.01%
2010-2011360.76%878,550+1.47%
2009-2010360.75%865,810+0.90%
2008-2009360.75%858,050+2.36%
2007-2008360.74%838,270+1.45%
2006-2007360.74%826,290+1.33%
2005-2006350.74%815,460+0.28%

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