The Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC designated market area (DMA) is a U.S. television market serving the people in the states of North Carolina and South Carolina. It is the 36th biggest media market by size in the United States, with a total population of 987,740 TV households as of the 2024-2025 television season, up +4% from that of the 2023-2024 season. The Greenville-Spartanburg-Asheville-Anderson DMA comprises 28 counties across three states, namely, Elbert, Franklin, Hart, and Stephens, GA; Buncombe, Graham, Haywood, Henderson, Jackson, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, and Yancey, NC; and Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg, and Union, SC.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 36 | 0.79% | 987,740 | +3.87% |
| 2023-2024 | 36 | 0.76% | 950,970 | +0.38% |
| 2022-2023 | 37 | 0.77% | 947,350 | +3.13% |
| 2021-2022 | 38 | 0.75% | 918,590 | -2.28% |
| 2020-2021 | 35 | 0.78% | 940,000 | +19.3% |
| 2019-2020 | 38 | 0.74% | 787,930 | -2.23% |
| 2018-2019 | 38 | 0.73% | 805,920 | -0.40% |
| 2017-2018 | 38 | 0.72% | 809,190 | -4.35% |
| 2016-2017 | 37 | 0.74% | 845,990 | +1.45% |
| 2015-2016 | 37 | 0.74% | 833,910 | -0.96% |
| 2014-2015 | 37 | 0.74% | 842,020 | -0.86% |
| 2013-2014 | 37 | 0.73% | 849,340 | +0.39% |
| 2012-2013 | 37 | 0.74% | 846,030 | -1.73% |
| 2011-2012 | 37 | 0.75% | 860,930 | -2.01% |
| 2010-2011 | 36 | 0.76% | 878,550 | +1.47% |
| 2009-2010 | 36 | 0.75% | 865,810 | +0.90% |
| 2008-2009 | 36 | 0.75% | 858,050 | +2.36% |
| 2007-2008 | 36 | 0.74% | 838,270 | +1.45% |
| 2006-2007 | 36 | 0.74% | 826,290 | +1.33% |
| 2005-2006 | 35 | 0.74% | 815,460 | +0.28% |