The Harlingen-Weslaco-Brownsville-McAllen, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 80th biggest media market by size in the United States, with a total population of 428,240 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Harlingen-Weslaco-Brownsville-McAllen DMA comprises four counties, namely, Cameron, Hidalgo, Starr, and Willacy, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 80 | 0.341% | 428,240 | +1.43% |
| 2023-2024 | 82 | 0.339% | 422,200 | +4.64% |
| 2022-2023 | 83 | 0.326% | 403,470 | +9.36% |
| 2021-2022 | 89 | 0.302% | 368,940 | -3.05% |
| 2020-2021 | 85 | 0.315% | 380,530 | +14.8% |
| 2019-2020 | 83 | 0.310% | 331,520 | -11.74% |
| 2018-2019 | 78 | 0.341% | 375,600 | +6.76% |
| 2017-2018 | 84 | 0.314% | 351,810 | -4.65% |
| 2016-2017 | 84 | 0.322% | 368,960 | +1.53% |
| 2015-2016 | 86 | 0.321% | 363,410 | +0.09% |
| 2014-2015 | 86 | 0.319% | 363,090 | -1.67% |
| 2013-2014 | 86 | 0.319% | 369,240 | +1.39% |
| 2012-2013 | 86 | 0.319% | 364,160 | +0.65% |
| 2011-2012 | 87 | 0.316% | 361,820 | +1.63% |
| 2010-2011 | 87 | 0.307% | 356,010 | +0.53% |
| 2009-2010 | 87 | 0.308% | 354,150 | +1.21% |
| 2008-2009 | 87 | 0.306% | 349,910 | +3.36% |
| 2007-2008 | 88 | 0.300% | 338,550 | +3.51% |
| 2006-2007 | 91 | 0.294% | 327,070 | +2.59% |
| 2005-2006 | 92 | 0.289% | 318,800 | +2.08% |