The Harrisonburg, VA designated market area (DMA) is a U.S. television market serving the people in the state of Virginia. It is the 173rd biggest media market by size in the United States, with a total population of 100,920 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Harrisonburg DMA comprises six counties across two states, namely, Augusta, Harrisonburg City, Rockingham, Staunton City, and Waynesboro City, VA; and Pendleton, WV.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 173 | 0.080% | 100,920 | +1.20% |
| 2023-2024 | 174 | 0.080% | 99,720 | +0.84% |
| 2022-2023 | 175 | 0.080% | 98,890 | +0.95% |
| 2021-2022 | 176 | 0.080% | 97,960 | +0.97% |
| 2020-2021 | 176 | 0.080% | 97,020 | +15.5% |
| 2019-2020 | 175 | 0.079% | 84,030 | -1.08% |
| 2018-2019 | 175 | 0.077% | 84,950 | -2.02% |
| 2017-2018 | 175 | 0.077% | 86,700 | -3.38% |
| 2016-2017 | 177 | 0.078% | 89,730 | +0.80% |
| 2015-2016 | 178 | 0.079% | 89,020 | -0.75% |
| 2014-2015 | 178 | 0.079% | 89,690 | -2.76% |
| 2013-2014 | 178 | 0.080% | 92,240 | +2.19% |
| 2012-2013 | 178 | 0.079% | 90,260 | -1.48% |
| 2011-2012 | 178 | 0.080% | 91,620 | -3.22% |
| 2010-2011 | 177 | 0.082% | 94,670 | +1.36% |
| 2009-2010 | 178 | 0.081% | 93,400 | +0.54% |
| 2008-2009 | 178 | 0.081% | 92,900 | +4.05% |
| 2007-2008 | 178 | 0.079% | 89,280 | +1.88% |
| 2006-2007 | 181 | 0.079% | 87,630 | +2.05% |
| 2005-2006 | 181 | 0.078% | 85,870 | +0.37% |