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Harrisonburg

The Harrisonburg, VA designated market area (DMA) is a U.S. television market serving the people in the state of Virginia. It is the 173rd biggest media market by size in the United States, with a total population of 100,920 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Harrisonburg DMA comprises six counties across two states, namely, Augusta, Harrisonburg City, Rockingham, Staunton City, and Waynesboro City, VA; and Pendleton, WV.

Harrisonburg historical universe estimates chart

Harrisonburg Universe Estimates

SeasonRankShareTV HomesChange
2024-20251730.080%100,920+1.20%
2023-20241740.080%99,720+0.84%
2022-20231750.080%98,890+0.95%
2021-20221760.080%97,960+0.97%
2020-20211760.080%97,020+15.5%
2019-20201750.079%84,030-1.08%
2018-20191750.077%84,950-2.02%
2017-20181750.077%86,700-3.38%
2016-20171770.078%89,730+0.80%
2015-20161780.079%89,020-0.75%
2014-20151780.079%89,690-2.76%
2013-20141780.080%92,240+2.19%
2012-20131780.079%90,260-1.48%
2011-20121780.080%91,620-3.22%
2010-20111770.082%94,670+1.36%
2009-20101780.081%93,400+0.54%
2008-20091780.081%92,900+4.05%
2007-20081780.079%89,280+1.88%
2006-20071810.079%87,630+2.05%
2005-20061810.078%85,870+0.37%

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