The Helena, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 205th biggest media market by size in the United States, with a total population of 32,420 TV households as of the 2022-2023 television season, down -12% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 205 | 0.026% | 32,420 | -11.85% |
| 2021-2022 | 203 | 0.030% | 36,780 | +18.3% |
| 2020-2021 | 205 | 0.026% | 31,090 | +20.9% |
| 2019-2020 | 205 | 0.024% | 25,720 | -2.72% |
| 2018-2019 | 205 | 0.024% | 26,440 | -3.61% |
| 2017-2018 | 205 | 0.025% | 27,430 | -2.42% |
| 2016-2017 | 205 | 0.025% | 28,110 | +1.88% |
| 2015-2016 | 205 | 0.024% | 27,590 | -0.93% |
| 2014-2015 | 206 | 0.025% | 27,850 | -3.53% |
| 2013-2014 | 205 | 0.025% | 28,870 | +2.16% |
| 2012-2013 | 206 | 0.025% | 28,260 | +0.75% |
| 2011-2012 | 206 | 0.025% | 28,050 | +0.07% |
| 2010-2011 | 206 | 0.024% | 28,030 | +1.45% |
| 2009-2010 | 206 | 0.024% | 27,630 | +2.18% |
| 2008-2009 | 206 | 0.024% | 27,040 | +2.58% |
| 2007-2008 | 206 | 0.023% | 26,360 | +1.50% |
| 2006-2007 | 206 | 0.023% | 25,970 | +0.62% |
| 2005-2006 | 206 | 0.023% | 25,810 | +1.77% |
| 2004-2005 | 206 | 0.023% | 25,360 | +1.81% |
| 2003-2004 | 207 | 0.023% | 24,910 | +2.17% |