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Helena

The Helena, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 205th biggest media market by size in the United States, with a total population of 31,090 TV households as of the 2020-2021 television season, up +21% from that of the 2019-2020 season.

Helena historical universe estimates chart
SeasonRankShareTV HomesChange
2020-20212050.026%31,090+20.9%
2019-20202050.024%25,720-2.72%
2018-20192050.024%26,440-3.61%
2017-20182050.025%27,430-2.42%
2016-20172050.025%28,110+1.88%
2015-20162050.024%27,590-0.93%
2014-20152060.025%27,850-3.53%
2013-20142050.025%28,870+2.16%
2012-20132060.025%28,260+0.75%
2011-20122060.025%28,050+0.07%
2010-20112060.024%28,030+1.45%
2009-20102060.024%27,630+2.18%

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