The Honolulu, HI designated market area (DMA) is a U.S. television market serving the people in the state of Hawaii. It is the 69th biggest media market by size in the United States, with a total population of 470,520 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Honolulu DMA comprises four counties, namely, Hawaii, Honolulu, Kauai, and Maui, HI.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 69 | 0.375% | 470,520 | -1.36% |
| 2023-2024 | 68 | 0.383% | 476,990 | -1.51% |
| 2022-2023 | 66 | 0.391% | 484,300 | +0.52% |
| 2021-2022 | 65 | 0.394% | 481,780 | +3.81% |
| 2020-2021 | 67 | 0.384% | 464,090 | +12.1% |
| 2019-2020 | 66 | 0.387% | 414,130 | -2.74% |
| 2018-2019 | 66 | 0.386% | 425,800 | +1.49% |
| 2017-2018 | 66 | 0.374% | 419,540 | -5.26% |
| 2016-2017 | 65 | 0.386% | 442,820 | +1.30% |
| 2015-2016 | 66 | 0.386% | 437,120 | -0.34% |
| 2014-2015 | 69 | 0.385% | 438,610 | -2.24% |
| 2013-2014 | 69 | 0.387% | 448,650 | +2.48% |
| 2012-2013 | 71 | 0.383% | 437,790 | +0.70% |
| 2011-2012 | 71 | 0.379% | 434,730 | +0.28% |
| 2010-2011 | 72 | 0.374% | 433,530 | +0.07% |
| 2009-2010 | 71 | 0.377% | 433,240 | +0.77% |
| 2008-2009 | 72 | 0.376% | 429,940 | +1.40% |
| 2007-2008 | 73 | 0.376% | 424,010 | +1.16% |
| 2006-2007 | 72 | 0.376% | 419,160 | +1.01% |
| 2005-2006 | 72 | 0.377% | 414,960 | -0.52% |