The Huntsville-Decatur-Florence, AL designated market area (DMA) is a U.S. television market serving the people in the state of Alabama. It is the 75th biggest media market by size in the United States, with a total population of 452,230 TV households as of the 2024-2025 television season, up +7% from that of the 2023-2024 season. The Huntsville-Decatur-Florence DMA comprises 11 counties across two states, namely, Colbert, De Kalb, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marshall, and Morgan, AL; and Lincoln, TN.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 75 | 0.360% | 452,230 | +6.77% |
| 2023-2024 | 81 | 0.340% | 423,570 | +2.72% |
| 2022-2023 | 81 | 0.333% | 412,370 | -3.66% |
| 2021-2022 | 76 | 0.350% | 428,030 | +4.60% |
| 2020-2021 | 79 | 0.338% | 409,200 | +16.4% |
| 2019-2020 | 78 | 0.329% | 351,610 | -5.68% |
| 2018-2019 | 79 | 0.338% | 372,770 | +1.43% |
| 2017-2018 | 80 | 0.328% | 367,510 | -4.66% |
| 2016-2017 | 79 | 0.336% | 385,470 | +0.40% |
| 2015-2016 | 79 | 0.339% | 383,940 | -0.68% |
| 2014-2015 | 79 | 0.340% | 386,580 | -2.63% |
| 2013-2014 | 79 | 0.343% | 397,030 | +1.65% |
| 2012-2013 | 79 | 0.342% | 390,590 | -0.87% |
| 2011-2012 | 80 | 0.344% | 394,010 | -1.36% |
| 2010-2011 | 79 | 0.345% | 399,440 | +2.18% |
| 2009-2010 | 81 | 0.340% | 390,900 | +1.13% |
| 2008-2009 | 82 | 0.338% | 386,520 | +0.97% |
| 2007-2008 | 83 | 0.339% | 382,790 | +2.00% |
| 2006-2007 | 84 | 0.337% | 375,270 | +1.20% |
| 2005-2006 | 84 | 0.337% | 370,820 | +0.18% |