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Idaho Falls-Pocatello-Jackson

The Idaho Falls-Pocatello, ID (Jackson, WY) designated market area (DMA) is a U.S. television market serving the people in the states of Idaho and Wyoming. It is the 155th biggest media market by size in the United States, with a total population of 148,180 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Idaho Falls-Pocatello-Jackson DMA comprises 14 counties across two states, namely, Bannock, Bingham, Bonneville, Butte, Caribou, Clark, Custer, Fremont, Jefferson, Lemhi, Madison, Power, and Teton, ID; and Teton, WY.

Idaho Falls-Pocatello-Jackson historical universe estimates chart

Idaho Falls-Pocatello-Jackson Universe Estimates

SeasonRankShareTV HomesChange
2024-20251550.118%148,180+0.66%
2023-20241550.118%147,210+2.99%
2022-20231550.116%142,930+1.33%
2021-20221550.115%141,050+3.60%
2020-20211580.113%136,150+34.8%
2019-20201620.094%101,030-12.72%
2018-20191610.105%115,750-3.21%
2017-20181620.107%119,590-2.91%
2016-20171630.107%123,170+1.01%
2015-20161630.108%121,940-0.60%
2014-20151630.108%122,680-2.75%
2013-20141620.109%126,150+0.35%
2012-20131620.110%125,710-2.51%
2011-20121600.113%128,940+0.06%
2010-20111620.111%128,860+1.56%
2009-20101620.111%126,880+2.14%
2008-20091620.109%124,220+3.43%
2007-20081630.107%120,100+3.04%
2006-20071630.105%116,560+1.75%
2005-20061630.104%114,560+1.65%

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