The Idaho Falls-Pocatello, ID (Jackson, WY) designated market area (DMA) is a U.S. television market serving the people in the states of Idaho and Wyoming. It is the 155th biggest media market by size in the United States, with a total population of 148,180 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Idaho Falls-Pocatello-Jackson DMA comprises 14 counties across two states, namely, Bannock, Bingham, Bonneville, Butte, Caribou, Clark, Custer, Fremont, Jefferson, Lemhi, Madison, Power, and Teton, ID; and Teton, WY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 155 | 0.118% | 148,180 | +0.66% |
| 2023-2024 | 155 | 0.118% | 147,210 | +2.99% |
| 2022-2023 | 155 | 0.116% | 142,930 | +1.33% |
| 2021-2022 | 155 | 0.115% | 141,050 | +3.60% |
| 2020-2021 | 158 | 0.113% | 136,150 | +34.8% |
| 2019-2020 | 162 | 0.094% | 101,030 | -12.72% |
| 2018-2019 | 161 | 0.105% | 115,750 | -3.21% |
| 2017-2018 | 162 | 0.107% | 119,590 | -2.91% |
| 2016-2017 | 163 | 0.107% | 123,170 | +1.01% |
| 2015-2016 | 163 | 0.108% | 121,940 | -0.60% |
| 2014-2015 | 163 | 0.108% | 122,680 | -2.75% |
| 2013-2014 | 162 | 0.109% | 126,150 | +0.35% |
| 2012-2013 | 162 | 0.110% | 125,710 | -2.51% |
| 2011-2012 | 160 | 0.113% | 128,940 | +0.06% |
| 2010-2011 | 162 | 0.111% | 128,860 | +1.56% |
| 2009-2010 | 162 | 0.111% | 126,880 | +2.14% |
| 2008-2009 | 162 | 0.109% | 124,220 | +3.43% |
| 2007-2008 | 163 | 0.107% | 120,100 | +3.04% |
| 2006-2007 | 163 | 0.105% | 116,560 | +1.75% |
| 2005-2006 | 163 | 0.104% | 114,560 | +1.65% |