The Jackson, MS designated market area (DMA) is a U.S. television market serving the people in the state of Mississippi. It is the 96th biggest media market by size in the United States, with a total population of 340,720 TV households as of the 2022-2023 television season, up +5% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 96 | 0.275% | 340,720 | +5.05% |
| 2021-2022 | 97 | 0.265% | 324,330 | +0.16% |
| 2020-2021 | 97 | 0.268% | 323,800 | +14.0% |
| 2019-2020 | 95 | 0.266% | 284,110 | -7.39% |
| 2018-2019 | 92 | 0.278% | 306,770 | +0.12% |
| 2017-2018 | 95 | 0.273% | 306,410 | -4.79% |
| 2016-2017 | 95 | 0.281% | 321,830 | +0.71% |
| 2015-2016 | 95 | 0.282% | 319,570 | -1.93% |
| 2014-2015 | 94 | 0.286% | 325,850 | -3.01% |
| 2013-2014 | 94 | 0.290% | 335,950 | +1.34% |
| 2012-2013 | 93 | 0.290% | 331,500 | -0.91% |
| 2011-2012 | 93 | 0.292% | 334,530 | -1.04% |
| 2010-2011 | 90 | 0.292% | 338,030 | +0.45% |
| 2009-2010 | 90 | 0.293% | 336,520 | +0.56% |
| 2008-2009 | 90 | 0.292% | 334,650 | +0.13% |
| 2007-2008 | 90 | 0.296% | 334,200 | -2.72% |
| 2006-2007 | 87 | 0.309% | 343,550 | +4.63% |
| 2005-2006 | 89 | 0.298% | 328,350 | +0.21% |
| 2004-2005 | 91 | 0.299% | 327,670 | +1.61% |
| 2003-2004 | 90 | 0.298% | 322,480 | +0.69% |