The Jackson, MS designated market area (DMA) is a U.S. television market serving the people in the state of Mississippi. It is the 99th biggest media market by size in the United States, with a total population of 339,170 TV households as of the 2024-2025 television season. The Jackson, MS DMA comprises 22 counties, namely, Adams, Attala, Claiborne, Copiah, Franklin, Hinds, Holmes, Humphreys, Issaquena, Jeff Davis, Jefferson Lawrence, Leake, Lincoln, Madison, Pike, Rankin, Scott, Sharkey, Simpson, Smith, Walthall, and Yazoo, MS.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 99 | 0.270% | 339,170 | -0.17% |
| 2023-2024 | 98 | 0.273% | 339,750 | -0.28% |
| 2022-2023 | 96 | 0.275% | 340,720 | +5.05% |
| 2021-2022 | 97 | 0.265% | 324,330 | +0.16% |
| 2020-2021 | 97 | 0.268% | 323,800 | +14.0% |
| 2019-2020 | 95 | 0.266% | 284,110 | -7.39% |
| 2018-2019 | 92 | 0.278% | 306,770 | +0.12% |
| 2017-2018 | 95 | 0.273% | 306,410 | -4.79% |
| 2016-2017 | 95 | 0.281% | 321,830 | +0.71% |
| 2015-2016 | 95 | 0.282% | 319,570 | -1.93% |
| 2014-2015 | 94 | 0.286% | 325,850 | -3.01% |
| 2013-2014 | 94 | 0.290% | 335,950 | +1.34% |
| 2012-2013 | 93 | 0.290% | 331,500 | -0.91% |
| 2011-2012 | 93 | 0.292% | 334,530 | -1.04% |
| 2010-2011 | 90 | 0.292% | 338,030 | +0.45% |
| 2009-2010 | 90 | 0.293% | 336,520 | +0.56% |
| 2008-2009 | 90 | 0.292% | 334,650 | +0.13% |
| 2007-2008 | 90 | 0.296% | 334,200 | -2.72% |
| 2006-2007 | 87 | 0.309% | 343,550 | +4.63% |
| 2005-2006 | 89 | 0.298% | 328,350 | +0.21% |