The Knoxville, TN designated market area (DMA) is a U.S. television market serving the people in the state of Tennessee. It is the 60th biggest media market by size in the United States, with a total population of 584,100 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Knoxville DMA comprises 22 counties across two states, namely, Bell, Harlan, and McCreary, KY; and Anderson, Blount, Campbell, Claiborne, Cocke, Cumberland, Fentress, Grainger, Hamblen, Hancock, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier, and Union, TN.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 60 | 0.465% | 584,100 | +0.95% |
| 2023-2024 | 61 | 0.464% | 578,600 | +3.39% |
| 2022-2023 | 61 | 0.452% | 559,650 | +3.68% |
| 2021-2022 | 62 | 0.441% | 539,790 | +0.85% |
| 2020-2021 | 62 | 0.443% | 535,230 | +8.83% |
| 2019-2020 | 61 | 0.460% | 491,810 | -3.97% |
| 2018-2019 | 60 | 0.465% | 512,160 | -0.92% |
| 2017-2018 | 61 | 0.461% | 516,920 | +0.45% |
| 2016-2017 | 62 | 0.449% | 514,610 | +2.22% |
| 2015-2016 | 62 | 0.444% | 503,410 | -2.29% |
| 2014-2015 | 61 | 0.453% | 515,190 | -1.98% |
| 2013-2014 | 61 | 0.454% | 525,620 | +0.91% |
| 2012-2013 | 61 | 0.456% | 520,890 | -1.31% |
| 2011-2012 | 61 | 0.460% | 527,790 | -5.25% |
| 2010-2011 | 59 | 0.481% | 557,040 | +0.84% |
| 2009-2010 | 59 | 0.481% | 552,380 | +0.81% |
| 2008-2009 | 59 | 0.479% | 547,930 | +2.53% |
| 2007-2008 | 58 | 0.474% | 534,410 | +2.18% |
| 2006-2007 | 60 | 0.470% | 523,010 | +1.32% |
| 2005-2006 | 58 | 0.468% | 516,180 | +0.50% |