The La Crosse-Eau Claire, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 129th biggest media market by size in the United States, with a total population of 224,120 TV households as of the 2024-2025 television season. The La Crosse-Eau Claire DMA comprises 14 counties across two states, namely, Houston, and Winona, MN; and Buffalo, Chippewa, Clark, Crawford, Eau Claire, Jackson, La Crosse, Monroe, Pepin, Rusk, Trempealeau, and Vernon, WI.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 129 | 0.179% | 224,120 | +0.09% |
| 2023-2024 | 129 | 0.180% | 223,920 | -1.23% |
| 2022-2023 | 128 | 0.183% | 226,710 | +3.41% |
| 2021-2022 | 129 | 0.179% | 219,230 | +0.62% |
| 2020-2021 | 129 | 0.180% | 217,880 | +17.2% |
| 2019-2020 | 129 | 0.174% | 185,920 | -0.51% |
| 2018-2019 | 130 | 0.170% | 186,870 | -4.74% |
| 2017-2018 | 129 | 0.175% | 196,160 | -5.00% |
| 2016-2017 | 129 | 0.180% | 206,480 | +0.28% |
| 2015-2016 | 128 | 0.182% | 205,910 | -1.44% |
| 2014-2015 | 128 | 0.184% | 208,920 | -1.92% |
| 2013-2014 | 128 | 0.184% | 213,020 | +0.64% |
| 2012-2013 | 128 | 0.185% | 211,670 | -0.93% |
| 2011-2012 | 128 | 0.186% | 213,660 | -1.32% |
| 2010-2011 | 128 | 0.187% | 216,510 | +0.79% |
| 2009-2010 | 127 | 0.187% | 214,820 | -0.37% |
| 2008-2009 | 127 | 0.188% | 215,610 | +1.60% |
| 2007-2008 | 127 | 0.188% | 212,210 | +1.11% |
| 2006-2007 | 127 | 0.189% | 209,870 | -6.35% |
| 2005-2006 | 123 | 0.203% | 224,090 | +8.52% |