The Lafayette, IN designated market area (DMA) is a U.S. television market serving the people in the state of Indiana. It is the 189th biggest media market by size in the United States, with a total population of 74,620 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Lafayette, IN DMA comprises two counties, namely, Benton, and Tippecanoe, IN.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 189 | 0.060% | 74,620 | -0.76% |
| 2023-2024 | 188 | 0.060% | 75,190 | -7.40% |
| 2022-2023 | 187 | 0.066% | 81,200 | -3.03% |
| 2021-2022 | 184 | 0.068% | 83,740 | +12.1% |
| 2020-2021 | 188 | 0.062% | 74,690 | +21.4% |
| 2019-2020 | 187 | 0.058% | 61,520 | -3.36% |
| 2018-2019 | 188 | 0.058% | 63,660 | -4.57% |
| 2017-2018 | 188 | 0.060% | 66,710 | -3.57% |
| 2016-2017 | 187 | 0.060% | 69,180 | +2.26% |
| 2015-2016 | 187 | 0.060% | 67,650 | +0.15% |
| 2014-2015 | 187 | 0.059% | 67,550 | -1.77% |
| 2013-2014 | 189 | 0.059% | 68,770 | +3.82% |
| 2012-2013 | 189 | 0.058% | 66,240 | -1.52% |
| 2011-2012 | 188 | 0.059% | 67,260 | -0.44% |
| 2010-2011 | 188 | 0.058% | 67,560 | +2.09% |
| 2009-2010 | 191 | 0.058% | 66,180 | -1.33% |
| 2008-2009 | 189 | 0.059% | 67,070 | +1.12% |
| 2007-2008 | 189 | 0.059% | 66,330 | +2.55% |
| 2006-2007 | 188 | 0.058% | 64,680 | +2.13% |
| 2005-2006 | 191 | 0.058% | 63,330 | -2.66% |