The Lafayette, LA designated market area (DMA) is a U.S. television market serving the people in the state of Louisiana. It is the 124th biggest media market by size in the United States, with a total population of 245,210 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Lafayette, LA DMA comprises eight counties, namely, Acadia, Evangeline, Iberia, Jefferson Davis, Lafayette, St. Landry, St. Martin, and Vermilion, LA.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 124 | 0.195% | 245,210 | +0.60% |
| 2023-2024 | 125 | 0.196% | 243,740 | +1.49% |
| 2022-2023 | 125 | 0.194% | 240,150 | +0.31% |
| 2021-2022 | 124 | 0.196% | 239,410 | +0.71% |
| 2020-2021 | 122 | 0.197% | 237,720 | +16.8% |
| 2019-2020 | 123 | 0.190% | 203,470 | -5.98% |
| 2018-2019 | 121 | 0.196% | 216,420 | -2.71% |
| 2017-2018 | 121 | 0.198% | 222,450 | -4.85% |
| 2016-2017 | 120 | 0.204% | 233,790 | +1.54% |
| 2015-2016 | 121 | 0.203% | 230,240 | +0.03% |
| 2014-2015 | 124 | 0.202% | 230,180 | -1.79% |
| 2013-2014 | 122 | 0.202% | 234,380 | +2.21% |
| 2012-2013 | 124 | 0.201% | 229,320 | |
| 2011-2012 | 124 | 0.200% | 229,320 | -0.97% |
| 2010-2011 | 123 | 0.200% | 231,560 | +0.60% |
| 2009-2010 | 123 | 0.200% | 230,180 | -0.21% |
| 2008-2009 | 123 | 0.202% | 230,670 | +1.75% |
| 2007-2008 | 123 | 0.201% | 226,710 | +0.47% |
| 2006-2007 | 123 | 0.203% | 225,650 | +2.55% |
| 2005-2006 | 124 | 0.200% | 220,030 | -0.32% |