The Laredo, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 184th biggest media market by size in the United States, with a total population of 84,750 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Laredo DMA comprises two counties, namely, Webb, and Zapata, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 184 | 0.068% | 84,750 | +2.45% |
| 2023-2024 | 186 | 0.066% | 82,720 | +0.67% |
| 2022-2023 | 185 | 0.066% | 82,170 | +4.74% |
| 2021-2022 | 186 | 0.064% | 78,450 | +1.04% |
| 2020-2021 | 186 | 0.064% | 77,640 | +18.8% |
| 2019-2020 | 184 | 0.061% | 65,330 | -6.96% |
| 2018-2019 | 184 | 0.064% | 70,220 | -1.07% |
| 2017-2018 | 184 | 0.063% | 70,980 | -4.51% |
| 2016-2017 | 184 | 0.065% | 74,330 | +2.55% |
| 2015-2016 | 184 | 0.064% | 72,480 | -0.81% |
| 2014-2015 | 184 | 0.064% | 73,070 | -1.60% |
| 2013-2014 | 184 | 0.064% | 74,260 | +2.30% |
| 2012-2013 | 184 | 0.064% | 72,590 | +0.74% |
| 2011-2012 | 185 | 0.063% | 72,060 | +2.81% |
| 2010-2011 | 186 | 0.061% | 70,090 | +0.43% |
| 2009-2010 | 188 | 0.061% | 69,790 | +2.47% |
| 2008-2009 | 188 | 0.060% | 68,110 | +1.43% |
| 2007-2008 | 188 | 0.060% | 67,150 | +2.07% |
| 2006-2007 | 187 | 0.059% | 65,790 | +2.14% |
| 2005-2006 | 188 | 0.058% | 64,410 | +2.69% |