The Lexington, KY designated market area (DMA) is a U.S. television market serving the people in the state of Kentucky. It is the 63rd biggest media market by size in the United States, with a total population of 517,660 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Lexington DMA comprises 40 counties, namely, Anderson, Bath, Bourbon, Boyle, Breathitt, Casey, Clark, Clay, Estill, Fayette, Fleming, Franklin, Garrard, Harrison, Jackson, Jessamine, Knott, Knox, Laurel, Lee, Lincoln, Madison, Magoffin, Menifee, Mercer, Montgomery, Morgan, Nicholas, Owsley, Perry, Powell, Pulaski, Rockcastle, Rowan, Russell, Scott, Wayne, Whitley, Wolfe, and Woodford, KY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 63 | 0.413% | 517,660 | +0.50% |
| 2023-2024 | 63 | 0.413% | 515,060 | +0.81% |
| 2022-2023 | 63 | 0.413% | 510,900 | +0.34% |
| 2021-2022 | 63 | 0.416% | 509,150 | +1.85% |
| 2020-2021 | 63 | 0.413% | 499,880 | +17.4% |
| 2019-2020 | 64 | 0.398% | 425,890 | -8.28% |
| 2018-2019 | 63 | 0.421% | 464,340 | +1.10% |
| 2017-2018 | 63 | 0.410% | 459,300 | -4.20% |
| 2016-2017 | 63 | 0.418% | 479,420 | +1.45% |
| 2015-2016 | 63 | 0.417% | 472,550 | -1.34% |
| 2014-2015 | 63 | 0.421% | 478,980 | -2.43% |
| 2013-2014 | 63 | 0.424% | 490,920 | +1.09% |
| 2012-2013 | 64 | 0.425% | 485,630 | -0.66% |
| 2011-2012 | 64 | 0.426% | 488,850 | -5.14% |
| 2010-2011 | 63 | 0.445% | 515,320 | +1.77% |
| 2009-2010 | 62 | 0.441% | 506,340 | +0.61% |
| 2008-2009 | 63 | 0.440% | 503,260 | +2.60% |
| 2007-2008 | 64 | 0.435% | 490,530 | +1.45% |
| 2006-2007 | 63 | 0.434% | 483,520 | +1.04% |
| 2005-2006 | 63 | 0.434% | 478,560 | -0.53% |