The Little Rock-Pine Bluff, AR designated market area (DMA) is a U.S. television market serving the people in the state of Arkansas. It is the 58th biggest media market by size in the United States, with a total population of 590,980 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Little Rock-Pine Bluff DMA comprises 38 counties, namely, Arkansas, Bradley, Calhoun, Chicot, Clark, Cleburne, Cleveland, Conway, Dallas, Desha, Drew, Faulkner, Garland, Grant, Hot Spring, Independence, Izard, Jackson, Jefferson, Lincoln, Lonoke, Monroe, Montgomery, Nevada, Ouachita, Perry, Pike, Polk, Pope, Prairie, Pulaski, Saline, Searcy, Stone, Van Buren, White, Woodruff, and Yell, AR.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 58 | 0.471% | 590,980 | +0.56% |
| 2023-2024 | 59 | 0.472% | 587,660 | +1.82% |
| 2022-2023 | 60 | 0.466% | 577,130 | +2.00% |
| 2021-2022 | 60 | 0.463% | 565,820 | +0.67% |
| 2020-2021 | 59 | 0.465% | 562,060 | +18.9% |
| 2019-2020 | 62 | 0.442% | 472,560 | -10.35% |
| 2018-2019 | 57 | 0.478% | 527,090 | +0.87% |
| 2017-2018 | 58 | 0.466% | 522,530 | -4.64% |
| 2016-2017 | 57 | 0.478% | 547,950 | +0.05% |
| 2015-2016 | 57 | 0.483% | 547,650 | -1.39% |
| 2014-2015 | 56 | 0.488% | 555,370 | -2.74% |
| 2013-2014 | 56 | 0.493% | 571,040 | +1.65% |
| 2012-2013 | 56 | 0.492% | 561,760 | -1.73% |
| 2011-2012 | 56 | 0.499% | 571,630 | -0.36% |
| 2010-2011 | 56 | 0.495% | 573,670 | +1.63% |
| 2009-2010 | 56 | 0.491% | 564,490 | -0.45% |
| 2008-2009 | 56 | 0.495% | 567,060 | +2.65% |
| 2007-2008 | 57 | 0.490% | 552,400 | +2.32% |
| 2006-2007 | 57 | 0.485% | 539,900 | +1.59% |
| 2005-2006 | 57 | 0.482% | 531,470 | -0.06% |