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Louisville

The Louisville, KY designated market area (DMA) is a U.S. television market serving the people in the state of Kentucky. It is the 48th biggest media market by size in the United States, with a total population of 721,070 TV households as of the 2022-2023 television season, up +2% from that of the 2021-2022 season.

Louisville historical universe estimates chart

Louisville Universe Estimates

SeasonRankShareTV HomesChange
2022-2023480.58%721,070+2.35%
2021-2022480.58%704,480+1.21%
2020-2021490.58%696,070+9.42%
2019-2020480.59%636,150-1.71%
2018-2019480.59%647,190-1.50%
2017-2018490.59%657,030-0.78%
2016-2017490.58%662,170+1.29%
2015-2016490.58%653,710-0.49%
2014-2015490.58%656,900-2.67%
2013-2014490.58%674,950+0.61%
2012-2013480.59%670,880-0.47%
2011-2012480.59%674,050-0.13%
2010-2011500.58%674,940+0.99%
2009-2010490.58%668,310+0.16%
2008-2009500.58%667,230+1.53%
2007-2008480.58%657,180+1.39%
2006-2007480.58%648,190+0.76%
2005-2006500.58%643,290+0.88%
2004-2005500.58%637,680+2.12%
2003-2004500.58%624,470+1.99%

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