The Louisville, KY designated market area (DMA) is a U.S. television market serving the people in the state of Kentucky. It is the 49th biggest media market by size in the United States, with a total population of 702,310 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Louisville DMA comprises 29 counties across two states, namely, Clark, Crawford, Floyd, Harrison, Jackson, Jefferson, Jennings, Orange, Scott, and Washington, IN; and Adair, Breckinridge, Bullitt, Carroll, Grayson, Green, Hardin, Henry, Jefferson, Larue, Marion, Meade, Nelson, Oldham, Shelby, Spencer, Taylor, Trimble, and Washington, KY.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 49 | 0.56% | 702,310 | -0.78% |
| 2023-2024 | 48 | 0.57% | 707,810 | -1.84% |
| 2022-2023 | 48 | 0.58% | 721,070 | +2.35% |
| 2021-2022 | 48 | 0.58% | 704,480 | +1.21% |
| 2020-2021 | 49 | 0.58% | 696,070 | +9.42% |
| 2019-2020 | 48 | 0.59% | 636,150 | -1.71% |
| 2018-2019 | 48 | 0.59% | 647,190 | -1.50% |
| 2017-2018 | 49 | 0.59% | 657,030 | -0.78% |
| 2016-2017 | 49 | 0.58% | 662,170 | +1.29% |
| 2015-2016 | 49 | 0.58% | 653,710 | -0.49% |
| 2014-2015 | 49 | 0.58% | 656,900 | -2.67% |
| 2013-2014 | 49 | 0.58% | 674,950 | +0.61% |
| 2012-2013 | 48 | 0.59% | 670,880 | -0.47% |
| 2011-2012 | 48 | 0.59% | 674,050 | -0.13% |
| 2010-2011 | 50 | 0.58% | 674,940 | +0.99% |
| 2009-2010 | 49 | 0.58% | 668,310 | +0.16% |
| 2008-2009 | 50 | 0.58% | 667,230 | +1.53% |
| 2007-2008 | 48 | 0.58% | 657,180 | +1.39% |
| 2006-2007 | 48 | 0.58% | 648,190 | +0.76% |
| 2005-2006 | 50 | 0.58% | 643,290 | +0.88% |