The Lubbock, TX designated market area (DMA) is a U.S. television market serving the people in the state of Texas. It is the 140th biggest media market by size in the United States, with a total population of 176,410 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Lubbock DMA comprises 19 counties, namely, Bailey, Borden, Cochran, Crosby, Dawson, Dickens, Floyd, Gaines, Garza, Hale, Hockley, Kent, King, Lamb, Lubbock, Lynn, Motley, Terry, and Yoakum, TX.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 140 | 0.141% | 176,410 | +1.11% |
| 2023-2024 | 141 | 0.140% | 174,470 | +1.76% |
| 2022-2023 | 142 | 0.139% | 171,450 | +2.29% |
| 2021-2022 | 146 | 0.137% | 167,610 | -0.03% |
| 2020-2021 | 145 | 0.139% | 167,660 | +16.9% |
| 2019-2020 | 142 | 0.134% | 143,380 | -4.59% |
| 2018-2019 | 143 | 0.136% | 150,270 | -2.02% |
| 2017-2018 | 145 | 0.137% | 153,370 | -4.41% |
| 2016-2017 | 145 | 0.140% | 160,440 | +1.70% |
| 2015-2016 | 144 | 0.139% | 157,760 | -0.40% |
| 2014-2015 | 144 | 0.139% | 158,400 | -1.86% |
| 2013-2014 | 143 | 0.139% | 161,400 | +0.98% |
| 2012-2013 | 142 | 0.140% | 159,840 | -0.20% |
| 2011-2012 | 143 | 0.140% | 160,160 | -0.80% |
| 2010-2011 | 142 | 0.139% | 161,450 | +1.95% |
| 2009-2010 | 143 | 0.138% | 158,360 | +0.18% |
| 2008-2009 | 143 | 0.138% | 158,070 | +3.44% |
| 2007-2008 | 148 | 0.136% | 152,810 | +0.79% |
| 2006-2007 | 147 | 0.136% | 151,610 | -0.35% |
| 2005-2006 | 146 | 0.138% | 152,150 | -0.31% |