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Madison

The Madison, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 77th biggest media market by size in the United States, with a total population of 443,220 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Madison DMA comprises 11 counties, namely, Columbia, Dane, Grant, Green, Iowa, Juneau, Lafayette, Marquette, Richland, Rock, and Sauk, WI.

Madison historical universe estimates chart

Madison Universe Estimates

SeasonRankShareTV HomesChange
2024-2025770.353%443,220+2.14%
2023-2024770.348%433,920-4.57%
2022-2023720.367%454,700+8.98%
2021-2022800.341%417,250+2.12%
2020-2021810.338%408,570+19.0%
2019-2020810.321%343,350+1.51%
2018-2019860.307%338,240-7.76%
2017-2018810.327%366,690-4.71%
2016-2017800.336%384,830+2.63%
2015-2016810.331%374,980-0.69%
2014-2015820.332%377,590-2.10%
2013-2014830.333%385,690+2.39%
2012-2013850.330%376,670-0.43%
2011-2012850.330%378,290-1.15%
2010-2011850.330%382,700+1.44%
2009-2010850.328%377,260-0.39%
2008-2009850.331%378,740+1.54%
2007-2008850.331%372,990+1.02%
2006-2007850.332%369,220+1.00%
2005-2006850.332%365,550+0.43%

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