The Madison, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 77th biggest media market by size in the United States, with a total population of 443,220 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. The Madison DMA comprises 11 counties, namely, Columbia, Dane, Grant, Green, Iowa, Juneau, Lafayette, Marquette, Richland, Rock, and Sauk, WI.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 77 | 0.353% | 443,220 | +2.14% |
| 2023-2024 | 77 | 0.348% | 433,920 | -4.57% |
| 2022-2023 | 72 | 0.367% | 454,700 | +8.98% |
| 2021-2022 | 80 | 0.341% | 417,250 | +2.12% |
| 2020-2021 | 81 | 0.338% | 408,570 | +19.0% |
| 2019-2020 | 81 | 0.321% | 343,350 | +1.51% |
| 2018-2019 | 86 | 0.307% | 338,240 | -7.76% |
| 2017-2018 | 81 | 0.327% | 366,690 | -4.71% |
| 2016-2017 | 80 | 0.336% | 384,830 | +2.63% |
| 2015-2016 | 81 | 0.331% | 374,980 | -0.69% |
| 2014-2015 | 82 | 0.332% | 377,590 | -2.10% |
| 2013-2014 | 83 | 0.333% | 385,690 | +2.39% |
| 2012-2013 | 85 | 0.330% | 376,670 | -0.43% |
| 2011-2012 | 85 | 0.330% | 378,290 | -1.15% |
| 2010-2011 | 85 | 0.330% | 382,700 | +1.44% |
| 2009-2010 | 85 | 0.328% | 377,260 | -0.39% |
| 2008-2009 | 85 | 0.331% | 378,740 | +1.54% |
| 2007-2008 | 85 | 0.331% | 372,990 | +1.02% |
| 2006-2007 | 85 | 0.332% | 369,220 | +1.00% |
| 2005-2006 | 85 | 0.332% | 365,550 | +0.43% |