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Memphis

The Memphis, TN designated market area (DMA) is a U.S. television market serving the people in the state of Tennessee. It is the 51st biggest media market by size in the United States, with a total population of 666,300 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Memphis DMA comprises 27 counties across three states, namely, Crittenden, Cross, Lee, Mississippi, Phillips, Poinsett, and St. Francis, AR; Alcorn, Benton, Coahoma, De Soto, Lafayette, Marshall, Panola, Quitman, Tate, Tippah, and Tunica, MS; and Crockett, Dyer, Fayette, Hardeman, Haywood, Lauderdale, McNairy, Shelby, and Tipton, TN.

Memphis historical universe estimates chart

Memphis Universe Estimates

SeasonRankShareTV HomesChange
2024-2025510.53%666,300-0.95%
2023-2024500.54%672,720+4.40%
2022-2023520.52%644,360+1.91%
2021-2022530.52%632,270+2.04%
2020-2021510.51%619,610+6.72%
2019-2020510.54%580,600-6.86%
2018-2019510.57%623,390-4.00%
2017-2018500.58%649,360+2.43%
2016-2017510.55%633,930-0.35%
2015-2016500.56%636,140-2.67%
2014-2015500.57%653,560-2.80%
2013-2014500.58%672,390+1.44%
2012-2013490.58%662,830-1.06%
2011-2012490.58%669,940-3.45%
2010-2011480.60%693,860+3.92%
2009-2010500.58%667,660-0.91%
2008-2009480.59%673,770+0.88%
2007-2008470.59%667,890+0.54%
2006-2007440.60%664,290+1.01%
2005-2006440.60%657,670-0.09%

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