The Memphis, TN designated market area (DMA) is a U.S. television market serving the people in the state of Tennessee. It is the 51st biggest media market by size in the United States, with a total population of 666,300 TV households as of the 2024-2025 television season, down -1% from that of the 2023-2024 season. The Memphis DMA comprises 27 counties across three states, namely, Crittenden, Cross, Lee, Mississippi, Phillips, Poinsett, and St. Francis, AR; Alcorn, Benton, Coahoma, De Soto, Lafayette, Marshall, Panola, Quitman, Tate, Tippah, and Tunica, MS; and Crockett, Dyer, Fayette, Hardeman, Haywood, Lauderdale, McNairy, Shelby, and Tipton, TN.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 51 | 0.53% | 666,300 | -0.95% |
| 2023-2024 | 50 | 0.54% | 672,720 | +4.40% |
| 2022-2023 | 52 | 0.52% | 644,360 | +1.91% |
| 2021-2022 | 53 | 0.52% | 632,270 | +2.04% |
| 2020-2021 | 51 | 0.51% | 619,610 | +6.72% |
| 2019-2020 | 51 | 0.54% | 580,600 | -6.86% |
| 2018-2019 | 51 | 0.57% | 623,390 | -4.00% |
| 2017-2018 | 50 | 0.58% | 649,360 | +2.43% |
| 2016-2017 | 51 | 0.55% | 633,930 | -0.35% |
| 2015-2016 | 50 | 0.56% | 636,140 | -2.67% |
| 2014-2015 | 50 | 0.57% | 653,560 | -2.80% |
| 2013-2014 | 50 | 0.58% | 672,390 | +1.44% |
| 2012-2013 | 49 | 0.58% | 662,830 | -1.06% |
| 2011-2012 | 49 | 0.58% | 669,940 | -3.45% |
| 2010-2011 | 48 | 0.60% | 693,860 | +3.92% |
| 2009-2010 | 50 | 0.58% | 667,660 | -0.91% |
| 2008-2009 | 48 | 0.59% | 673,770 | +0.88% |
| 2007-2008 | 47 | 0.59% | 667,890 | +0.54% |
| 2006-2007 | 44 | 0.60% | 664,290 | +1.01% |
| 2005-2006 | 44 | 0.60% | 657,670 | -0.09% |