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Milwaukee

The Milwaukee, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 38th biggest media market by size in the United States, with a total population of 944,900 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Milwaukee DMA comprises 10 counties, namely, Dodge, Jefferson, Kenosha, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha, WI.

Milwaukee historical universe estimates chart

Milwaukee Universe Estimates

SeasonRankShareTV HomesChange
2024-2025380.75%944,900+1.43%
2023-2024380.75%931,550+3.48%
2022-2023380.73%900,200-3.79%
2021-2022360.76%935,650+1.49%
2020-2021370.76%921,920+10.1%
2019-2020350.78%837,300-1.31%
2018-2019360.77%848,420-2.31%
2017-2018360.77%868,500-3.04%
2016-2017350.78%895,700+1.53%
2015-2016350.78%882,210-1.23%
2014-2015350.78%893,210-2.55%
2013-2014340.79%916,590+1.60%
2012-2013340.79%902,190-0.60%
2011-2012340.79%907,660+0.73%
2010-2011350.78%901,100-0.08%
2009-2010350.79%901,790-0.39%
2008-2009350.79%905,350+1.61%
2007-2008340.79%891,010+0.91%
2006-2007340.79%882,990+0.30%
2005-2006330.80%880,390-0.72%

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