The Milwaukee, WI designated market area (DMA) is a U.S. television market serving the people in the state of Wisconsin. It is the 38th biggest media market by size in the United States, with a total population of 900,200 TV households as of the 2022-2023 television season, down -4% from that of the 2021-2022 season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 38 | 0.73% | 900,200 | -3.79% |
| 2021-2022 | 36 | 0.76% | 935,650 | +1.49% |
| 2020-2021 | 37 | 0.76% | 921,920 | +10.1% |
| 2019-2020 | 35 | 0.78% | 837,300 | -1.31% |
| 2018-2019 | 36 | 0.77% | 848,420 | -2.31% |
| 2017-2018 | 36 | 0.77% | 868,500 | -3.04% |
| 2016-2017 | 35 | 0.78% | 895,700 | +1.53% |
| 2015-2016 | 35 | 0.78% | 882,210 | -1.23% |
| 2014-2015 | 35 | 0.78% | 893,210 | -2.55% |
| 2013-2014 | 34 | 0.79% | 916,590 | +1.60% |
| 2012-2013 | 34 | 0.79% | 902,190 | -0.60% |
| 2011-2012 | 34 | 0.79% | 907,660 | +0.73% |
| 2010-2011 | 35 | 0.78% | 901,100 | -0.08% |
| 2009-2010 | 35 | 0.79% | 901,790 | -0.39% |
| 2008-2009 | 35 | 0.79% | 905,350 | +1.61% |
| 2007-2008 | 34 | 0.79% | 891,010 | +0.91% |
| 2006-2007 | 34 | 0.79% | 882,990 | +0.30% |
| 2005-2006 | 33 | 0.80% | 880,390 | -0.72% |
| 2004-2005 | 32 | 0.81% | 886,770 | +1.75% |
| 2003-2004 | 33 | 0.80% | 871,490 | +1.29% |