The Missoula, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 161st biggest media market by size in the United States, with a total population of 138,300 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Missoula DMA comprises seven counties, namely, Flathead, Granite, Lake, Mineral, Missoula, Ravalli, and Sanders, MT.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2024-2025 | 161 | 0.110% | 138,300 | +1.36% |
| 2023-2024 | 161 | 0.110% | 136,440 | +4.82% |
| 2022-2023 | 162 | 0.105% | 130,170 | -0.97% |
| 2021-2022 | 162 | 0.107% | 131,440 | +2.23% |
| 2020-2021 | 161 | 0.106% | 128,570 | +27.5% |
| 2019-2020 | 163 | 0.094% | 100,830 | -7.87% |
| 2018-2019 | 164 | 0.099% | 109,440 | -3.24% |
| 2017-2018 | 164 | 0.101% | 113,110 | -1.66% |
| 2016-2017 | 164 | 0.100% | 115,020 | +2.38% |
| 2015-2016 | 164 | 0.099% | 112,350 | -0.22% |
| 2014-2015 | 165 | 0.099% | 112,600 | -2.73% |
| 2013-2014 | 164 | 0.100% | 115,760 | +2.43% |
| 2012-2013 | 166 | 0.099% | 113,010 | -1.38% |
| 2011-2012 | 165 | 0.100% | 114,590 | +1.07% |
| 2010-2011 | 166 | 0.098% | 113,380 | +1.29% |
| 2009-2010 | 166 | 0.098% | 111,940 | +0.54% |
| 2008-2009 | 166 | 0.097% | 111,340 | +2.61% |
| 2007-2008 | 167 | 0.096% | 108,510 | +2.13% |
| 2006-2007 | 168 | 0.095% | 106,250 | +1.48% |
| 2005-2006 | 168 | 0.095% | 104,700 | +0.86% |