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Missoula

The Missoula, MT designated market area (DMA) is a U.S. television market serving the people in the state of Montana. It is the 161st biggest media market by size in the United States, with a total population of 138,300 TV households as of the 2024-2025 television season, up +1% from that of the 2023-2024 season. The Missoula DMA comprises seven counties, namely, Flathead, Granite, Lake, Mineral, Missoula, Ravalli, and Sanders, MT.

Missoula historical universe estimates chart

Missoula Universe Estimates

SeasonRankShareTV HomesChange
2024-20251610.110%138,300+1.36%
2023-20241610.110%136,440+4.82%
2022-20231620.105%130,170-0.97%
2021-20221620.107%131,440+2.23%
2020-20211610.106%128,570+27.5%
2019-20201630.094%100,830-7.87%
2018-20191640.099%109,440-3.24%
2017-20181640.101%113,110-1.66%
2016-20171640.100%115,020+2.38%
2015-20161640.099%112,350-0.22%
2014-20151650.099%112,600-2.73%
2013-20141640.100%115,760+2.43%
2012-20131660.099%113,010-1.38%
2011-20121650.100%114,590+1.07%
2010-20111660.098%113,380+1.29%
2009-20101660.098%111,940+0.54%
2008-20091660.097%111,340+2.61%
2007-20081670.096%108,510+2.13%
2006-20071680.095%106,250+1.48%
2005-20061680.095%104,700+0.86%

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