The Mobile, AL-Pensacola (Ft. Walton Beach), FL designated market area (DMA) is a U.S. television market serving the people in the states of Alabama and Florida. It is the 58th biggest media market by size in the United States, with a total population of 588,650 TV households as of the 2022-2023 television season.
| Season | Rank | Share | TV Homes | Change |
|---|---|---|---|---|
| 2022-2023 | 58 | 0.476% | 588,650 | -0.27% |
| 2021-2022 | 57 | 0.482% | 590,260 | +1.02% |
| 2020-2021 | 57 | 0.483% | 584,290 | +12.6% |
| 2019-2020 | 57 | 0.485% | 518,740 | -1.08% |
| 2018-2019 | 58 | 0.476% | 524,390 | +0.41% |
| 2017-2018 | 59 | 0.466% | 522,260 | -1.15% |
| 2016-2017 | 60 | 0.461% | 528,320 | -0.02% |
| 2015-2016 | 58 | 0.466% | 528,440 | -0.41% |
| 2014-2015 | 59 | 0.466% | 530,630 | -1.93% |
| 2013-2014 | 59 | 0.467% | 541,060 | +2.87% |
| 2012-2013 | 60 | 0.461% | 525,990 | -0.37% |
| 2011-2012 | 60 | 0.461% | 527,930 | -2.09% |
| 2010-2011 | 60 | 0.465% | 539,190 | +0.83% |
| 2009-2010 | 60 | 0.466% | 534,730 | -0.57% |
| 2008-2009 | 60 | 0.470% | 537,810 | +3.94% |
| 2007-2008 | 61 | 0.459% | 517,410 | -1.30% |
| 2006-2007 | 59 | 0.471% | 524,200 | +4.60% |
| 2005-2006 | 62 | 0.455% | 501,130 | +1.84% |
| 2004-2005 | 63 | 0.449% | 492,070 | -1.11% |
| 2003-2004 | 62 | 0.459% | 497,570 | +1.42% |